GettyGetty The need for content is ever-growing. That’s because, according to one report, 49% of business-to-business (B2B) buyers rely more on content to research and make purchase decisions. Not only that, the same study says buyers are becoming more discerning with the content they’re seeking out. Depending on the content format, brands have only a five-minute window […]

GettyGetty In the last few years, we’ve seen e-commerce rise from pure plays to multi-channel. Retail e-commerce sales soared to $2.3 trillion globally in 2017, and are expected to grow to $4.88 trillion in 2021. To maximize this growth we must align business and marketing goals with growing market trends. The biggest predicaments for e-commerce […]

GettyGetty Production managers, also known as traffic managers, used to be everywhere in the agency world. They were responsible for plugging the gaps between departments and ensuring that creators, managers and clients all knew what to expect and when to expect it. Their timelines and budgets kept agencies running smoothly for years. And then computers […]

GettyGetty Can leadership and vulnerability truly coexist? Unfortunately, there is a long-held belief in most societies that vulnerability is a weakness. It’s associated with uncertainty, trepidation or timidity. But I’d argue the most authentic and inspiring leaders among us are in fact the most vulnerable. By definition, vulnerability implies a state of being fully open […]

GettyGetty My 13-year-old daughter has recently discovered Queen. She’s not the first teenager to discover the amazing, genre-bending music that the iconic British rock band and their legendary frontman Freddie Mercury created, nor will she be the last. During her musical discovery and, of course, through the new Queen biopic, I was not only reminded […]

GettyGetty In our industry, we are frequently presented with the challenge of needing to explain the value of social media to an older executive who prefers traditional marketing. Use this simple guide when discussing the importance of social with a potential client, and remember to cut out all unnecessary jargon. Social media can be a […]

GAettyGetty As with most things, technology has made the world of PR both easier and more complicated. Back in the day, there was a clear path to landing your dream PR placements. You’d either hire a publicist to call their handful of media contacts, or you’d send out a press release to let the world […]

GettyGetty Thought leadership has become increasingly important in recent years, as marketing and public relations activities have moved beyond more traditional strategies. Executives, marketers and salespeople alike recognize the importance of establishing a presence within an organization’s given sector as a leader rather than a follower. Consequently, establishing thought leadership can be an incredibly useful […]

Technical tools in the workplace can significantly improve communication and productivity. The right technical applications can make any job easier, but the wrong ones can create huge headaches and even introduce errors into the system. As such, agency leaders need to be very careful about what tech tools they introduce in their organization. To help […]

GettyGetty For better or worse, the term “artificial intelligence,” or AI, has become central to understanding the landscape of today’s technology and innovation. Despite that, its true definition and implications for the future remain misunderstood by many. Here, I explore five of the most prominent misconceptions around AI: 1. AI has one universal definition. Because […]