Any agency professional can tell you that it’s not always easy to onboard new clients, especially those who have never worked with an agency before. If they don’t understand the process of partnering with an agency, they may come into the relationship with unrealistic expectations. It’s important to dispel any misconceptions your new client may […]

Disruption is an oft-used buzzword, typically referenced in relation to Silicon Valley tech startups that upend a traditional industry. Think Warby Parker using the direct-to-consumer business model to significantly reduce the cost of prescription glasses or Uber using its on-demand ridesharing service to make public transportation more convenient. But what does it mean to disrupt […]

If you’re new to online reputation management, let’s start with a definition. In simplest terms, it’s the work of influencing and improving the digital content that consumers find when they look for information about your brand. With smartphones in virtually every pocket, consumers can research a brand, product or service anytime, anywhere, so online reputation […]

We hear a lot about the boom in the “gig” economy, but there’s one segment I’ve specifically kept a close eye on in the past 1o years: independent PR professionals (aka freelancers, consultants or contractors). I founded my company seven years ago, in part with an eye toward this workforce as an alternative staffing approach […]

Many agencies — including my own — use freelancers to get projects done on time and cost-effectively.  Outsourcing work that your in-house team can’t handle can be a great way to get more done without breaking your budget. Unfortunately, I’ve learned from experience that working with freelancers can present its own unique set of challenges. Because […]

To sell business to business (B2B) enterprise-level product, being included in request for proposals (RFPs) is a must. This is even more important for new companies that sell licenses at price points that are six-figures or more. Many young companies believe that simply having a better product, technology or price point will get them selected […]

“I want more leads” i s a client request we hear often, especially as digital data continues to play a larger role in marketing and brand strategy. In fact,  research shows that 45% of marketing professionals believe the most important data-driven marketing objective is acquiring new customers. Today we have the ability to personalize marketing […]

I hear so often how hard it is to hire, inspire, train and retain quality employees, specifically millennials. I’m a millennial and manage a large team of them, and the honest truth is that it’s not that hard; you just may not be good at it yet. Despite what most business owners seem to say, […]

A successful search engine optimization strategy in the modern age of digital marketing is more than understanding what users are searching for — it’s knowing why users are searching. As marketing best practices continue to shift in the ever-evolving digital sphere, SEO best practices are becoming increasingly intricate in response to new consumer trends and […]

If you’re in performance marketing, you’ve probably come across incentive and loyalty sites and the debate that rages on about their value for retailers. Regardless of whether you have or haven’t, I’d like to tell you why I think  they’re an important part of the online ecosystem. At our agency, we use loyalty sites to […]