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Sometimes, marketing efforts feel like day after day of trial and error in an economy that’s constantly evolving. Technology is changing, social media sites rise and fall, and “hot trends” that work for one business might not be suitable for another. To ensure you’re investing in tactics that will deliver the best results for your […]
GettyGetty The proverbial corporate culture: a necessity for business growth and profitability, but one that most companies have a hard time figuring out. Some industries, in particular, are dogged with reputations for poor culture, including our own. ARTICLE CONTINUES AFTER ADVERTISEMENT Known for boom and bust cycles, PR and marketing agencies are often characterized by […]
GettyGetty Customer engagement is the main objective in today’s marketing campaigns. Business leaders pore over metrics like impressions, likes, video plays and open rates in order to improve engagement and – the theory goes – to build brand loyalty and meet sales goals. But simply measuring engagement is yesterday’s way of marketing. A funny video […]
11 Actionable E-commerce Marketing Ideas Bonus Material: Ecommerce Marketing Ideas Swipe File Coming up with ecommerce marketing ideas can be really tough. Every ecommerce store in the world wants to have more traffic, to make more sales and to build a strong, recognizable, and trusted brand. Marketing can help. But marketing isn’t easy. If you’re […]