How To Best Launch A Product Or Brand In 2022
Amy Osmond Cook, Ph.D., is the Chief Marketing Officer of Simplus, an Infosys Company, and founder of Stage Marketing. Getty To play off of a well-intentioned but badly backfiring ad slogan, 2022 is not for your father’s brand launch. When General Motors revved up its infamous “This is not your father’s Oldsmobile” campaign in 1988, company executives […]