How To A/B Test Responsive Search Ads: Step-By-Step With Tips via @sejournal, @siliconvallaeys
Advertisers looking to optimize their performance have long used A/B testing to improve their ads. It’s well understood how this is done with expanded text ads (ETAs). But recently, Google has announced it will sunset ETAs, making responsive search ads (RSAs) the main text ad format from July 1, 2022 onward. It’s time to revisit […]