Co-founder & CEO of The Influencer Marketing Factory, an influencer marketing agency that helps brands engage with Gen Z & Millennials. getty Livestream shopping is a fast-growing marketing tactic. Although adoption hasn’t been as fast in the U.S. and the U.K. as our counterparts in China, there is a lot of potential for brands. Our […]

Co-founder & CEO of The Influencer Marketing Factory, an influencer marketing agency that helps brands engage with Gen Z & Millennials. getty TikTok is currently the most downloaded social media app in the world. It’s especially popular among young people, who use it to share videos of themselves and their friends. But it’s not just […]

Co-founder & CEO of The Influencer Marketing Factory, an influencer marketing agency that helps brands engage with Gen Z & Millennials. getty In today’s world, social media acts as a hub of information. On these platforms, you can find breaking news, worldwide opinions and a plethora of information on the latest trends. And when it […]