How much value email marketing can deliver for your business.
- According to a recent survey, Email Marketing has been found to generate a 3800% ROI.
- People who buy products marketed through email spend 138% more than those who do not receive email offers.
- 91% of consumers check their email on a daily basis
- More than 21% of all messages are opened within the first hour of sending.
- 72% of customers open an email due to the discount it offers and 62% customers open due to the personalized subject line.
- Segmenting your email list is proven to increase your email open rates, boost your click rates, and decrease your unsubscribe rates.
- MailChimps says that the best time of week to send emails is on weekdays versus weekends.
- According to the folks at EmailMonday.com, mobile email accounts for 15-70% of all email opens (depending on your target audience, product and email type).
- BlueHornet says that 67.2% of consumers use a smartphone to check their email.