Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. getty As marketers and brands around the world start gearing up for 2023, one subject I find myself discussing more and more frequently is creativity. Internally, creativity is critical for keeping agencies competitive. Externally, creativity […]

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. getty Over the past decade, the metrics of traffic growth, impressions and click volume have largely been replaced by sales conversions, profit growth and return on ad spend (ROAS). Because results and expertise are what […]

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. getty Every year, right around the beginning of October, our agency receives a flood of new and returning clients who are ready to start planning their holiday marketing campaigns. Is more business bad news? Of […]

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Getty I am writing this article with sufficient concern for an economic recession on the horizon. As I write this, the Dow has dropped more than 700 points as of June 2022 and dipped under […]

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. getty When marketers and business professionals discuss marketing strategies, the subject of the almighty marketing funnel and corresponding budget allocation inevitably makes its way into the conversation. After 20 years in the business, I’ve been […]

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. getty Having over a quarter-century of experience in the digital marketing ecosystem, and nearly 20 years running my own agency, I have seen the tides turn and the winds change countless times. Amid all the […]

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. getty E-commerce is such a hot topic right now, even non-marketers can probably outline the KPIs that affect their CPC and impact their CPA to determine their ROI. (We marketers do love our acronyms, don’t […]

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. getty In case you haven’t been able to check out the numbers lately, e-commerce is kind of a big deal right now. Clocking an impressive double-digit growth in 2021 alone, e-commerce purchasing is changing shopping […]