Brand-Agency Relationships: The Art Of Being Upfront In The ‘New Business’ Process
Brad Zeifman, Co-founder & Chief Revenue Officer, SHADOW. getty For brands and agencies, the new business process is an age-old song-and-dance, with both sides trying to signal who they are and what they’re about without fully pulling back the curtain on themselves. I’m here to encourage both sides to break free from that tradition. When […]