Understanding The Value Of PR: Is It Time To Look For Those MBAs?
Carol Levine, APR, Fellow CPRS, is co-founder and CEO of energi PR, a full-service independent PR consultancy. getty Years ago, at a Public Relations Society of America’s Counselors Academy conference, I listened to a presentation by the chairman of one of the “Big Four” accounting firms, Ernst & Young. He said that, for PR to […]