Danielle Wiley, Author at TunedUp Media

3 Big Myths About NIL Influencer Marketing That Brands Need To Know

May 17, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college athletes to profit from their names, images and likenesses (NIL). Now college athlete endorsements are on […]

Here’s How Brands Can Authentically Connect With Gen X

March 31, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest generation, sandwiched between baby boomers and millennials, we’re used to being overlooked. But here’s a serious […]

Influencer Marketing Authentication: First-Party Data Changes Everything

March 8, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s one topic that rarely gets mentioned: the importance of first-party authenticated data. Admittedly, data integrity in influencer marketing […]

What Brands Should Know About Working With High-Profile Influencers

February 8, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the Covid-19 pandemic continuing to impact industries and wreaking havoc on everyone’s plans, digital creators have stepped in […]

6 Red-Hot Influencer Marketing Predictions For 2022

January 11, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy. In fact, the value of the global influencer market is now worth a record $13.8 billion. While 46% of […]

5 Big Social Media Marketing Lessons From 2021

December 14, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t quite get the smooth back-to-normal pandemic recovery we were hoping for, but as we collectively brace for […]

How Much Do Influencers Cost? Here’s How To Calculate Costs For Your Next Campaign

October 21, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content, and digital advertising. getty The rise of influencer marketing over the years has led to social media personalities becoming high-demand marketing partners for today’s brands. These influential content creators run the spectrum in terms of audience size and focus, but their […]

How To Use Influencers As Your Brand’s Secret Weapon For The Next Normal

September 28, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content, and digital advertising. getty For a while it seemed like we were on the verge of seeing a road map back to U.S. consumer spending in a post-pandemic world — then, the Delta variant came along, bringing a fresh wave of […]

Back-To-School Marketing In 2021: Strategies For Influencer Marketing Success

June 22, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content, and digital media planning and buying. getty Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as early as two months before school starts. Of course, the last year and change have […]

Influencer Marketing’s Surprising Rise Of The ‘Everyperson’

February 4, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Sway Group, an influencer marketing agency that generates exceptional content with guaranteed results. getty Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a change in consumer behavior from Covid-19, there were production challenges around traditional advertising shoots, audiences turned toward authenticity […]

5 Big Social Media Marketing Lessons From 2021

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