Danielle Wiley, Author at TunedUp Media

How Brands Can Connect With Millennials: 5 Key Strategies For 2022

September 7, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an award-winning agency that specializes in influencer marketing with a focus on B2C nano and micro campaigns getty Millennials’ buying power currently eclipses that of other generations, and older members of this cohort are now poised to move into their prime earning and spending years. The generation includes about […]

Influencer Marketing: 3 Critical Strategies For Highly Regulated Industries

August 16, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an award-winning agency that specializes in influencer marketing with a focus on B2C nano and micro campaigns getty Recent estimates of U.S. spending show how influencer marketing has evolved into an increasingly mainstream strategy for modern brands. This year alone, marketers are expected to spend $16.4 billion on influencers […]

3 TikTok Marketing Strategies Every Brand Should Embrace

July 7, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

More From Forbes Jul 7, 2022,07:00am EDT Trust And Inspire: A Mantra For Modern Leadership”,”scope”:{“topStory”:{“index”:1,”title”:”Trust And Inspire: A Mantra For Modern Leadership”,”image”:”https://specials-images.forbesimg.com/imageserve/62c5900c2913567701c645af/290×0.jpg”,”isHappeningNowArticle”:false,”date”:{“monthDayYear”:”Jul 7, 2022″,”hourMinute”:”07:00″,”amPm”:”am”,”isEDT”:true},”uri”:”https://www.forbes.com/sites/forbescoachescouncil/2022/07/07/trust-and-inspire-a-mantra-for-modern-leadership/”}},”id”:”5cfj4qaqobak00″},{“textContent”:” Jul 7, 2022,07:00am EDT If You Don’t Love Bureaucracy, You’re Getting It Wrong”,”scope”:{“topStory”:{“index”:2,”title”:”If You Don’t Love Bureaucracy, You’re Getting It Wrong”,”image”:”https://specials-images.forbesimg.com/imageserve/62c5996ee0349e97659e4e96/290×0.jpg?cropX1=229&cropX2=2096&cropY1=0&cropY2=929″,”isHappeningNowArticle”:false,”date”:{“monthDayYear”:”Jul 7, 2022″,”hourMinute”:”07:00″,”amPm”:”am”,”isEDT”:true},”uri”:”https://www.forbes.com/sites/forbeshumanresourcescouncil/2022/07/07/if-you-dont-love-bureaucracy-youre-getting-it-wrong/”}},”id”:”8ek55qq1hmf400″},{“textContent”:” Jul 7, 2022,07:00am EDT Putting Theory Into Practice: […]

Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game

June 9, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With one recent report estimating that there are over 200 million creators of various kinds, the main […]

3 Big Myths About NIL Influencer Marketing That Brands Need To Know

May 17, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college athletes to profit from their names, images and likenesses (NIL). Now college athlete endorsements are on […]

Here’s How Brands Can Authentically Connect With Gen X

March 31, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest generation, sandwiched between baby boomers and millennials, we’re used to being overlooked. But here’s a serious […]

Influencer Marketing Authentication: First-Party Data Changes Everything

March 8, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s one topic that rarely gets mentioned: the importance of first-party authenticated data. Admittedly, data integrity in influencer marketing […]

What Brands Should Know About Working With High-Profile Influencers

February 8, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the Covid-19 pandemic continuing to impact industries and wreaking havoc on everyone’s plans, digital creators have stepped in […]

6 Red-Hot Influencer Marketing Predictions For 2022

January 11, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy. In fact, the value of the global influencer market is now worth a record $13.8 billion. While 46% of […]

5 Big Social Media Marketing Lessons From 2021

December 14, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t quite get the smooth back-to-normal pandemic recovery we were hoping for, but as we collectively brace for […]

5 Big Social Media Marketing Lessons From 2021

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