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Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content, and digital media planning and buying. getty Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as early as two months before school starts. Of course, the last year and change have […]
Founder and CEO of Sway Group, an influencer marketing agency that generates exceptional content with guaranteed results. getty Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a change in consumer behavior from Covid-19, there were production challenges around traditional advertising shoots, audiences turned toward authenticity […]
Founder and CEO of Sway Group, an influencer marketing agency that generates exceptional content with guaranteed results. getty If there’s one thing we can probably agree on about 2020 and its impact on brands and consumers, it’s that last year was extraordinary — unprecedented even, although I think most of us are over that particular term. […]
Founder and CEO of Sway Group, an influencer marketing agency in the SF Bay Area. getty It’s not exactly an easy time to be in the business of looking ahead as a marketer, as the ever-changing Covid-19 situation continues to impact consumers and businesses. Challenging as it may be, however, this is when retailers need to […]