Drink The Kool-Aid, But Don’t Chug It: A Skeptic’s Guide To Mission Statements
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Eric Gutierrez is a partner in Hey, a creative digital agency specializing in advertising and brand content. getty Over the years, the “drinking the Kool-Aid” expression has become a shorthand for cultish conformity. Skepticism—the enemy of blind adherence—is a handy defense mechanism. And it’s an appropriate filter for thinking about how people will absorb a […]