Web3 Was Meant To Be Integral To The Metaverse—It Isn’t Yet
James is the Managing Director of Hype, the Web3 super agency. getty You’d be hard-pressed to name buzzwords more ubiquitous than “Web3” and “the metaverse” in 2022. You’d also struggle to find one mentioned without the other. Web3 and the metaverse have been conflated and bundled together in virtually every way—in marketing lingo, in advertising […]