Kathryn E Strachan is managing director and owner of the award-winning B2B content marketing agency, Copy House. getty Whenever there are times of financial hardship on the horizon, many businesses turn to marketing as the first function to switch off. This isn’t because it’s not a useful or important area of the business, but because […]

Kathryn E Strachan is managing director and owner of the award-winning B2B content marketing agency, Copy House. getty No matter what brand you represent or what your company values and goals are, we’re all generally looking for the same thing: to expand our audience and gain more sales. As marketers, it’s all we think about. […]

Kathryn E Strachan is managing director and owner of the award-winning B2B content marketing agency, Copy House. getty I recently returned from a year-long vacation in South America with my husband and daughter. We wanted to travel as a family before my daughter began school. I also hoped I could show my team I was […]

Kathryn E Strachan is managing director and owner of the award-winning B2B content marketing agency, Copy House. getty As a B2B business owner, you’re a driving force behind your company’s success. Your decisions help shape the mission, vision, values and ultimately the future of your business. And while you can accomplish a lot behind the […]

Kathryn E Strachan is managing director and owner of the award-winning B2B content marketing agency, Copy House. getty The beginning of a new financial year means new marketing budgets, but what should you invest in? In 2020, B2B marketing changed, and marketers approached leads with a “serve, not sell” mentality. This meant changing their core […]