Matt Earle is an entrepreneur based in Toronto, Canada, and is the President of Reputation.ca, an online reputation management company. getty Reputation management is often viewed as something separate from marketing. Marketing is proactive—it seeks new users and tries to reach them, make them aware of your brand, company and products, and draw them down […]

Matt Earle is an entrepreneur based in Toronto, Canada, and is the President of Reputation.ca, an online reputation management company. getty Data breaches are a problematic fact of life in our digital era of commerce. No matter how good your security is, human error or malicious compromise can result in a breach of that security. […]

Matt Earle is an entrepreneur based in Toronto, Canada, and is the President of Reputation.ca, an online reputation management company. getty Managing your reputation may be simply removing yourself from the public eye. While it’s challenging to vanish without the assistance of witness protection, it’s not entirely impossible to strip much of your personal information […]

Matt Earle is an entrepreneur based in Toronto, Canada, and is the President of Reputation.ca, an online reputation management company. getty Reputation management is all about sculpting your appearance in the eyes of the public. Today that means, more than anything else, your Google search results. When someone searches for your company, what do they […]

Matt Earle is an entrepreneur based in Toronto, Canada, and is the President of Reputation.ca, an online reputation management company. getty Word-of-mouth has always been a powerful marketing force and is still essential today. Customer reviews and social media posts are just words-of-mouth writ large. Managing your business’s reputation relies on monitoring word-of-mouth recommendations and […]

Matt Earle is an entrepreneur based in Toronto, Canada, and is the President of Reputation.ca, an online reputation management company. getty Over the past few years, we’ve seen a steep rise in popular opinion movements doing significant damage to brands. It comes from all directions—from assault allegations in Activision, people burning Nike merchandise for taking […]

Matt Earle is an entrepreneur based in Toronto, Canada, and is the President of Reputation.ca, an online reputation management company.  getty It’s no exaggeration to say that Google reviews are among the most important reviews a small business can acquire. Google is so prominent that its search results — with associated information boxes and the Local […]