Scott Gardner is the Founder and CEO of Liquid Agency, a full-service brand, employee and customer experience agency based in San Jose, CA. getty Some media portrayals of company culture and employee buy-in—particularly in shows like Silicon Valley—have inflated the concepts to absurd levels (for great comedic effect). Yet, there’s still some truth to these […]

Scott Gardner is the Founder and CEO of Liquid Agency, a full-service brand, employee and customer experience agency based in San Jose, CA. getty Before the Covid-19 pandemic, brand marketers perhaps could argue about the importance of brand loyalty—diehard customers who could always be counted on to purchase your product above all others, even if […]