Stephanie Chavez, Author at TunedUp Media

When Being A CMO Means Also Being A CTO

December 26, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

More From Forbes Dec 26, 2022,07:30am EST The Essential Ingredients Of A Transformative Brand Change”,”scope”:{“topStory”:{“index”:1,”title”:”The Essential Ingredients Of A Transformative Brand Change”,”image”:”https://specials-images.forbesimg.com/imageserve/5f4666ce0652709e4897f728/290×0.jpg”,”isHappeningNowArticle”:false,”date”:{“monthDayYear”:”Dec 26, 2022″,”hourMinute”:”07:30″,”amPm”:”am”,”isEDT”:false,”unformattedDate”:1672057800000},”uri”:”https://www.forbes.com/sites/forbesagencycouncil/2022/12/26/the-essential-ingredients-of-a-transformative-brand-change/”}},”id”:”cb8fa7m66a9k00″},{“textContent”:” Dec 26, 2022,07:30am EST How HR Can Lead Meaningful Year-End Reflections”,”scope”:{“topStory”:{“index”:2,”title”:”How HR Can Lead Meaningful Year-End Reflections”,”image”:”https://specials-images.forbesimg.com/imageserve/620121a3adcc343bafb672f0/290×0.jpg”,”isHappeningNowArticle”:false,”date”:{“monthDayYear”:”Dec 26, 2022″,”hourMinute”:”07:30″,”amPm”:”am”,”isEDT”:false,”unformattedDate”:1672057800000},”uri”:”https://www.forbes.com/sites/forbeshumanresourcescouncil/2022/12/26/how-hr-can-lead-meaningful-year-end-reflections/”}},”id”:”1bqk40bakgl200″},{“textContent”:” Dec 26, 2022,07:30am EST 2023: The Year Of Reinvestment And Reinvention For […]

When CMOs And CFOs Are At Odds, Rely On Data To Encourage Alignment

November 3, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

More From Forbes Nov 3, 2022,07:30am EDT Six More Tips To Level Up Your Business Brand”,”scope”:{“topStory”:{“index”:1,”title”:”Six More Tips To Level Up Your Business Brand”,”image”:”https://specials-images.forbesimg.com/imageserve/635c166eaa4d922f7d046fed/290×0.jpg”,”isHappeningNowArticle”:false,”date”:{“monthDayYear”:”Nov 3, 2022″,”hourMinute”:”07:30″,”amPm”:”am”,”isEDT”:true,”unformattedDate”:1667475000000},”uri”:”https://www.forbes.com/sites/forbescoachescouncil/2022/11/03/six-more-tips-to-level-up-your-business-brand/”}},”id”:”bj89blm2m5g000″},{“textContent”:” Nov 3, 2022,07:30am EDT It’s Time To Think About Experience Operations”,”scope”:{“topStory”:{“index”:2,”title”:”It’s Time To Think About Experience Operations”,”image”:”https://specials-images.forbesimg.com/imageserve/5f47c389f745b5b6f8a405c8/290×0.jpg”,”isHappeningNowArticle”:false,”date”:{“monthDayYear”:”Nov 3, 2022″,”hourMinute”:”07:30″,”amPm”:”am”,”isEDT”:true,”unformattedDate”:1667475000000},”uri”:”https://www.forbes.com/sites/forbesagencycouncil/2022/11/03/its-time-to-think-about-experience-operations/”}},”id”:”aepm72l2e2lk0″},{“textContent”:” Nov 3, 2022,07:15am EDT Reevaluating ‘Okay’: How To Confidently Lead […]

When Is A ‘Good’ Marketing Output Good Enough, And When Should You Push For Great?

October 13, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Stephanie Chavez, CTSM is the President at Zen Media and a Cynopsis Top Women in Media honoree for 2019. getty Are there any other high achievers out there who are triggered by this title? I’m going to bet the answer is yes. After all, you don’t get to the executive level without having a strong […]

Why Hiring Marketers Internally Isn’t Always The Answer

August 22, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Stephanie Chavez, CTSM is the President at Zen Media and a Cynopsis Top Women in Media honoree for 2019. getty Why hire a PR or marketing agency when you can hire a sales and marketing manager to manage everything internally? Then it’s one and done, right? That’s a question I’ve gotten from prospects many times. […]

The Thing We’re All Missing About The Great Resignation

May 25, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Stephanie Chavez, CTSM is the President at Zen Media and a Cynopsis Top Women in Media honoree for 2019. getty We all know work is different in 2022. We’re living it, after all. And while much attention has been (and is being) paid to important things like mainstreaming remote work, investing in employee mental health […]

What Does It Really Take To Align Sales And Marketing?

March 4, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Stephanie Chavez, CTSM is the President at Zen Media and a Cynopsis Top Women in Media honoree for 2019. getty Several years ago, I was the head of marketing for a large product-based, sales-powered organization that created high-end trade show booths and activations for brands. As you might expect, our sales team was sizeable — 30 representatives […]

Here’s What Many B2B CEOs Get Wrong About Branding

February 7, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Stephanie Chavez, CTSM is the President at Zen Media and a Cynopsis Top Women in Media honoree for 2019. getty Branding gets plenty of lip service in the B2B space, but how many CFOs and CEOs truly value the power of branding campaigns? In my experience as a CMO, as well as what I’ve heard from my peers […]

Why Are So Many CMOs Expected To Work As Sales Leaders?

December 27, 2021Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Stephanie Chavez, CTSM is the President at Zen Media and a Cynopsis Top Women in Media honoree for 2019. getty CMOs: How many of you have found, at some point in your executive career, that the position you were ostensibly hired for is much closer to being a sales support leader than the head of marketing? You can’t […]

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