Steve Ohanians, Author at TunedUp Media

4 Critical Strategies To Consider When Planning Your 2023 Digital Marketing Budget

December 22, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Steve Ohanians, Accidental Entrepreneur, Co-Founder, and CEO, WebEnertia. getty Your annual marketing budget should cover everything from essential marketing strategies (those nonnegotiables like your website or social media marketing) to your marketing tech stack to any innovative or new ideas that will spur your brand forward. So, how can you guarantee that your marketing investments […]

5 Principles To Follow When Allocating Your Marketing Budget In An Uncertain Economy

November 23, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Steve Ohanians, Accidental Entrepreneur, Co-Founder, and CEO, WebEnertia. getty Don’t scale back your marketing budget in uncertain economic times. Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, marketing spending is on the rise—now is not the time to back down. Cost-cutting […]

AI Is Now: Here’s What It Looks Like In Practice

October 24, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

More From Forbes Oct 24, 2022,07:15am EDT How To Work Through Change-Resistance And Promote A Growth Mindset”,”scope”:{“topStory”:{“index”:1,”title”:”How To Work Through Change-Resistance And Promote A Growth Mindset”,”image”:”https://specials-images.forbesimg.com/imageserve/6352bba3c236df1999dbbaa4/290×0.jpg”,”isHappeningNowArticle”:false,”date”:{“monthDayYear”:”Oct 24, 2022″,”hourMinute”:”07:15″,”amPm”:”am”,”isEDT”:true,”unformattedDate”:1666610100000},”uri”:”https://www.forbes.com/sites/forbescoachescouncil/2022/10/24/how-to-work-through-change-resistance-and-promote-a-growth-mindset/”}},”id”:”ba34reffc00000″},{“textContent”:” Oct 24, 2022,07:15am EDT Customer Research Tips For Startups”,”scope”:{“topStory”:{“index”:2,”title”:”Customer Research Tips For Startups”,”image”:”https://specials-images.forbesimg.com/imageserve/60abc1fd14a2aa19ec7f4a3f/290×0.jpg”,”isHappeningNowArticle”:false,”date”:{“monthDayYear”:”Oct 24, 2022″,”hourMinute”:”07:15″,”amPm”:”am”,”isEDT”:true,”unformattedDate”:1666610100000},”uri”:”https://www.forbes.com/sites/forbescommunicationscouncil/2022/10/24/customer-research-tips-for-startups/”}},”id”:”b0jf85a1nj6o00″},{“textContent”:” Oct 24, 2022,07:00am EDT Five Reasons Soft Leaders Could Negatively Impact The […]

How To Build A Cohesive Brand Experience Across Channels

September 14, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

More From Forbes Sep 14, 2022,07:00am EDT How To Pitch Your Internship Program To The C-Suite And Get The Funding You Need”,”scope”:{“topStory”:{“index”:1,”title”:”How To Pitch Your Internship Program To The C-Suite And Get The Funding You Need”,”image”:”https://specials-images.forbesimg.com/imageserve/5f982508f2035b30ff9ed02c/290×0.jpg?cropX1=0&cropX2=6480&cropY1=675&cropY2=4320″,”isHappeningNowArticle”:false,”date”:{“monthDayYear”:”Sep 14, 2022″,”hourMinute”:”07:00″,”amPm”:”am”,”isEDT”:true,”unformattedDate”:1663153200000},”uri”:”https://www.forbes.com/sites/forbeshumanresourcescouncil/2022/09/14/how-to-pitch-your-internship-program-to-the-c-suite-and-get-the-funding-you-need/”}},”id”:”dmlhhbqp924g00″},{“textContent”:” Sep 14, 2022,07:00am EDT The Impact Of Economic Concerns On Brand Loyalty (And What Brands Should Do […]

Why An Effective Digital Strategy Means Revamping Your Website Every Two Years

July 28, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Steve Ohanians, Accidental Entrepreneur, Co-Founder, and CEO, WebEnertia getty When you invest thousands of dollars (if not more) into a website design, you’re probably not thinking about when you’ll redesign it next. Well, you should be. A website is most effective when it is first launched. After the launch period, it begins losing its effectiveness. […]

3 Critical Questions To Ask When Considering A Digital Experience Platform

June 28, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Steve Ohanians, Accidental Entrepreneur, Co-Founder, and CEO, WebEnertia getty Digitalization shows no signs of slowing down. Leaders across industries feel the effects of rapid digital transformation—there is always a new platform, system, technology or strategy that they must incorporate into their business models. Having a website and a social media account won’t cut it. You […]

The Most Important Elements Of A Digital B2B Lead Generation Strategy

May 31, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Steve Ohanians, Accidental Entrepreneur, Co-Founder, and CEO, WebEnertia getty The sales journey is now digital. Hybrid workforces and talent shortages continue to fast-track many companies’ paths toward digitally driven processes. We rely on digital assets like websites, social media campaigns and workplace apps to keep in touch with our customers and engage with prospects. This […]

If Your B2B Lead Gen Is Falling Flat, Consider Redesigning Your Product Pages

May 4, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Steve Ohanians, Accidental Entrepreneur, Co-Founder, and CEO, WebEnertia getty Lead generation is the first step in a direct route to sales. But B2B lead generation has changed significantly in the last two years. Prior to the pandemic, it was standard for B2B sales teams to travel to meet prospective customers in person—this was expected. Now, […]

10 Important KPIs That CMOs Should Measure

March 30, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Steve Ohanians, Accidental Entrepreneur, Co-Founder, and CEO, WebEnertia getty Datasets are just numbers if you don’t have context. When it comes to building a successful marketing strategy, you need metrics that can show where you started and how you’ve grown. You can spend a massive amount of money on a marketing campaign, but you won’t […]

What B2B Companies Can Learn About UX From The Websites Of Leading Fortune 500 Companies

January 13, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Steve Ohanians, CEO, WebEnertia getty Your website is often your first impression. In the business world, it sets the stage for how you will interact with your buyers, what they expect from you and whether or not they’ll convert from interested prospects to paying customers. Unlike their brand-to-consumer counterparts, B2B companies have a unique set of […]

Email Newsletters!