Outdoor advertising has been around for hundreds of years because it’s a proven method of reaching a wide audience. Even in today’s digital world, outdoor advertising is gaining new momentum. According to Nielsen, one in four Americans has posted an image of a billboard ad on Instagram, delivering double exposure for the businesses involved. But […]
GettyGetty Throughout my career as a communications professional, I have helped dozens of entrepreneurs build their brands — from small startups that grew into large enterprises, to serial entrepreneurs who repeatedly brought successful new businesses to market. In those 20-plus years, I’ve noticed four common traits that led to their successes: 1. They embrace the […]
GettyGetty For any company, your brand is your most important asset because it is your business personified. The way your organization looks, sounds and acts directly impacts how current and prospective customers perceive your business. ARTICLE CONTINUES AFTER ADVERTISEMENT Many factors contribute to a brand’s success, but perhaps one of the most valuable is content […]
GettyGetty At the beginning of 2018, my agency and I decided to become unstoppable. We wanted to grow — both in team size and in our number of clients and projects — and we were determined to make it happen. While we had a great year, it wasn’t always an easy ride. Becoming “unstoppable” meant never […]
GettyGetty Customer engagement is the main objective in today’s marketing campaigns. Business leaders pore over metrics like impressions, likes, video plays and open rates in order to improve engagement and – the theory goes – to build brand loyalty and meet sales goals. But simply measuring engagement is yesterday’s way of marketing. A funny video […]
Creating leads for your business through thought leadership content is one of the must-know marketing trends leading into next year. Phrases like “inbound marketing” and “content strategy” are being thrown around everywhere. How does this translate for a majority of small businesses? Many small businesses are focused on churning out content on their blogs, measuring […]
Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Many sites, from the small local businesses to the big corporate ones, are making similar mistakes. Here, we’ll give you an overview of the SEO issues we encounter […]
E-commerce is the present and the future. Perhaps the clearest reminder of this happened recently when Sears filed for bankruptcy. As more brick-and-mortar conglomerates bite the dust and online sales continue to climb, the ability of a smaller ecommerce brand to stand above the crowd will determine its life or death. As many businesses know at […]
Establishing yourself in a market that is brimming with competition is never easy. Especially if you’re a small business competing with the likes of bigwigs and numerous other small businesses like yours. One tactic that brands, big and small, have adopted is to leverage the internet for spreading their brand message. And you should too. […]
EveryoneSocial is the leading employee advocacy and social selling platform that provides its customers with an average of 1,750 connections per employee, 200% increase in sales pipelines, 48% bigger deal sizes, 4x increase in brand awareness, and at one-tenth the cost of paid social media programs. Why Employee Advocacy? Every company has a powerful, untapped […]
