Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty At one point or another, every marketer and entrepreneur will have to decide whether to focus on a wide audience or a narrow one. Many choose to go with a smaller market—a niche. And there are definitely advantages to […]

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty With 4 billion people using email every day, email newsletters are a great way to expand, nurture and convert your target audience. But there are some common pitfalls that you should avoid when creating email campaigns. So if you […]

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty Whether you have to fire someone on your marketing team or they choose to quit, dealing with turnover is never fun. And it’s a problem that every marketing leader will need to deal with at some point. In fact, […]

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty Content marketing has always been about helping a target market build a stronger connection with a brand. When done effectively, the end result is a stronger pipeline, more leads and more revenue for a business. A lot has been […]

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty When done right, content marketing is an excellent digital strategy. But it’s easier said than done. If you’re struggling to take your content to the next level, you’re not alone. According to a HubSpot report, the primary challenges facing […]

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty When cheesy sales pitches stopped working online, marketers adjusted. Savvy communicators learned to provide their audience with more depth, more meaning and more content. Thus, the thought leader was born. But simply having a low-effort blog or video channel […]

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty Ultimately, your brand voice is your company’s personality. It’s the way you speak, your tone, the words you choose and the themes you talk about. And having a brand voice that is genuine to your company is crucial for […]

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty A global pandemic is anything but fun. Covid-19 has not just shut down businesses but has taken millions of lives. And yet we entrepreneurs are a strange bunch. Even in bleak situations, we find a way to use the […]

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty Almost two-thirds of all web searches end without a click. That means the majority of potential customers are never landing on any business website, much less yours. So there is clearly room for improvement on the SEO front among […]

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty Scaling your business may not be easy. But with the right mindset and strategy, anything is possible. First, let’s take a step back and define what it means to scale a business. According to Merriam-Webster, this can mean “to […]