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Posted by Michelle Abdow

Media Consumption Is Over The Top: How Much And Where To Spend Is Key To Maximizing ROI

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Michelle Abdow is the president and founder of Market Mentors, a full-service marketing and advertising agency. getty The year of the pandemic could very well be called the year of media consumption. With more time spent at home, more media was inevitably consumed across linear TV, terrestrial radio and emerging subscription services. OTT (over the top) […]

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Posted by Adrian Falk

Five Ways To Grow Your E-Commerce Store Quickly

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder of international agency Believe Advertising & PR | Best-Selling Author. Getty There’s a trade-off that many entrepreneurs and business owners have discovered in regards to starting their business online. It’s never been easier to start up an e-commerce store, and it seems like it has never been more competitive to grow your online store to the […]

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Posted by Expert Panel®

14 Strategies To Get Freelancers On Board With Campaigns Fast

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Some quick-turn marketing and advertising campaigns require more heavy lifting than an agency’s current staff can handle by themselves. In these cases, it can be beneficial to bring in contractors or freelancers for reinforcement. However, it’s unwise to hire the first affordable freelancer you encounter. Instead, you should ensure that any contractors you work with […]

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Posted by Expert Panel®

15 Digital Advertising Challenges To Overcome In 2021

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Given the innovations in digital advertising that continue to arise every year, advertisers may be feeling pleasantly overwhelmed with options to choose from. Yet reaching target audiences online with the right content at the right time is still a huge challenge for brands. While new solutions and a wider variety of platforms provide the opportunity […]

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Posted by Brian Meert

Five Options For Hiring Talent To Manage Your Facebook Ad Accounts

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Brian Meert is the CEO of AdvertiseMint, a Facebook Advertising Agency, and author of The Complete Guide to Facebook Advertising.  getty Experienced advertisers know that the manager overseeing accounts should be a careful hire. Much like selecting a financial advisor or primary care physician, there is a lot at stake in choosing an unskilled “professional.” Most business […]

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Posted by Adrian Falk

Five Ways PR Can Help Scale Your Business

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder of international agency Believe Advertising & PR | Best-Selling Author. getty The value of scaling your business — whether it’s small or large — is undeniable. Increasing your business’s efficiency in as many ways as possible is what really allows your company to achieve that growth and sustainability that is so desirable. With the right PR […]

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Posted by Brian Meert

Five Essential Facebook Advertising Tools To Use For Your Campaigns

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Brian Meert is the CEO of AdvertiseMint, a Facebook Advertising Agency, and author of The Complete Guide to Facebook Advertising.  getty Working in digital marketing and advertising is exciting because many of the tools are constantly being updated, such as the features seen on Facebook’s ad platform, Ads Manager. These improvements often help advertisers optimize their campaigns […]

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Posted by Tracy Call

I Wear A Rolex To Win Business, And I Refuse To Apologize For It

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Media Bridge Advertising® getty When I started my business in 2010, I soon noticed an interesting pattern: It was easy to get a first meeting with a potential client, but it was nearly impossible to get a second one. Was it because I was young and inexperienced? No. I was in my […]

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Posted by Adrian Falk

Five Questions To Ask A Publicist Or PR Agency Before Hiring Them

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder of international agency Believe Advertising & PR | Best-Selling Author. getty Hiring someone to help with your publicity is a big decision. You’ve got to go off of countless testimonials and websites to try and find the best option for your business. From those who don’t have experience working with PR agencies to those who do, […]

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Posted by Expert Panel®

11 Ways To Put AI To Work In Marketing And Advertising

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Artificial intelligence can be a powerful tool, capable of giving marketing and advertising agencies the deep insights into their audiences they need to create the most compelling and engaging campaigns. However, for many agency leaders, figuring out what AI can and cannot do and the best uses for such a technology is challenging. To help, […]

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