Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. getty When you think of many famous brands, immediate recognizability and memorability can be meteoric. Instant recognizability is a fundamental aspect that many brands strive for. Whether emerging or established, an omnipresent influence and impact can […]

Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. getty UI/UX design in and of itself is an exciting process as the possibilities for creativity are vast and versatile. Within that creative process, the outcome of a UI/UX creation inevitably leads to emotional responses from […]

Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. getty Contextual inquiries have long been a highly regarded approach to user research analysis across different industries. According to an Adobe article, contextual inquiries go a step beyond user interviews and “involves observing people in their […]

Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. getty Branding in such a saturated, ever-evolving market has become a form of choreography. Propelling a brand’s identity and mission to a new audience, or navigating trends to re-engage an established audience, is all about getting […]

Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. getty From visual learning to the comfort of aesthetics and design, most humans are inherently drawn to the appeal of visual design. In UI/UX design, graphics and visuals are paramount to strengthen a positive user experience. […]