Customers And Their ‘Liquid Behavior’: Why Brands Should Be More Fluid, Less Rigid
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Co-founder and executive partner at Zensciences, a leading global marketing and consulting agency. getty Most free-enterprise capitalist entities are reengineering business models that deliver profits with purpose — purpose toward consumers, employees, society and the environment. But what is fueling this new drive toward “do good, do better”? How did the pandemic drop an apparent pin on […]