Google Study: 90% Of Customers Will Share Their Email For An Incentive via @sejournal, @MattGSouthern
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A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount. The study aims to find common ground between consumers and marketers when it comes to data sharing. When it comes to data collection, marketers have to navigate regulatory changes involving […]
