President of the Nashville office of Dalton Agency, Jeff is a former journalist with 30+ years of experience as a PR professional. getty This article explores the propaganda techniques developed since the birth of the field in WWI. It advises how businesses can make the best use of these techniques—ethically and honestly—to grow and protect […]

President of the Nashville office of Dalton Agency, Jeff is a former journalist with 30+ years of experience as a PR professional. getty I’ve been in the PR business for almost 40 years now, and I have never seen anyone own the news media like Elon Musk. Here’s a guy who has tweeted some controversial—and […]

President of the Nashville office of Dalton Agency, Jeff is a former journalist with 30+ years of experience as a PR professional. getty Edward Bernays, the self-proclaimed “Father of Public Relations,” realized a fundamental truth of effective PR: People are more likely to believe your story if it is told by someone else. Here are […]

President of the Nashville office of Dalton Agency, Jeff is a former journalist with 30+ years of experience as a PR professional. getty We recently began providing PR and social media services to a shopping and dining complex in a wealthy sub-market of Nashville. Built in 1929, the former stove factory was repurposed in the […]

President of the Nashville office of Dalton Agency, Jeff is a former journalist with 30+ years of experience as a PR professional. getty Many of those with an excessive level of money, reputation, power, etc., tend to speak without regard to consequences—because there frequently are none, at least none negative. Because of this freedom from […]

President of the Nashville office of Dalton Agency, Jeff is a former journalist with 30+ years of experience as a PR professional. getty I recently read about Winston Churchill’s first year as British prime minister in The Splendid and The Vile by Erik Larson. It is one of those rare page-turners—as well-written biographies of well-lived […]

President of the Nashville office of Dalton Agency, Jeff is a former journalist with 30+ years of experience as a PR professional. getty Everyone—certainly every business owner—gets cold sales calls. No one likes them. Some of us dislike them so much that we hang up a few seconds after answering the phone, when we realize […]

President of the Nashville office of Dalton Agency, Jeff is a former journalist with 30+ years of experience as a PR professional. getty I recently re-watched the movie Dirty Harry, and everything became clear to me—as clear as everything is to Harry Callahan. Never wavering and always sneering at less worthy beings, inspector Callahan is […]