Google E-E-A-T: How To Demonstrate First-Hand Experience via @sejournal, @MattGSouthern
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Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. Google is upgrading the concept of E-A-T with an additional ‘E’ for expertise. The new E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google’s search quality rater guidelines have […]