Tag: google

There’s no question that content marketing is among the most viable methods for businesses to plan and execute their marketing strategies. It is the most cost-effective method for a company to reach out and engage its customers while building its brand presence. Even small businesses can make an impact on their customers by using content […]

PHOTO Getty Whether you’re a college student presenting a group project or a CEO addressing key shareholders, public speaking isn’t easy. It can intimidate even the most confident among us. In fact, it’s estimated that as many as 75% of Americans have some level of anxiety related to public speaking. Glossophobia — the fear of public […]

PHOTO Getty Are professional communicators at risk of being replaced by machines? Can corporate, and perhaps even marketing, communications be performed by software? Or is communication something we deem to be exclusively human? Do we feel immune from the forces of artificial intelligence (AI) because we believe only humans possess the ability to create things […]

PHOTO Getty Bootstrapped startups have their place, and many of us, including myself, have gotten our start as one. But to have access to search engine optimization (SEO) that genuinely helps businesses grow, there are no cheap or free routes. It all boils down to one thing: Solid SEO takes time — and a lot of […]

PHOTO Getty As a law firm marketing director, keeping the firm’s digital marketing strategy running smoothly through Google’s ever-changing terrain is not an easy feat. Your responsibilities are vast and varied, from managing budgets to organizing seminars, and you often don’t have the time or resources required to keep the law firm’s search engine optimization […]

PHOTO Getty Creating a memorable first impression is important in all aspects of business communications. Identifying with your target audience using the right message in the right form can help to not only gain new customers but also unify your existing customers, create long-lasting relationships and build trust. It’s essential to effectively connect with your […]

PHOTO Getty We’ve all heard the term “digital transformation.” It’s the marketing buzzword for this generation of agencies and marketers. Modern agencies promote its merits, traditional agencies defend the old ways, and clients (in many cases) struggle to understand it. The first thing we need to understand is what digital transformation is. Digital transformation is […]

PHOTO Getty Instagram is a powerful social media platform and can result in generating a lot of money for you and your business. Below are the five main strategies we implement to help ourselves and clients monetize on Instagram. Your Bio Matters Your Instagram bio is the first chance you get to impress upon a […]

PHOTO Getty Has the word “disruption” been thrown around so much that it’s lost all its power? The idea of brand disruption has been thrust so far into the limelight, businesses are clamoring to disrupt without really knowing if it’s the right business move to make. Brand disruption means breaking away from the marketing norm […]

PHOTO Getty As the proverb goes, “First impressions are the most lasting.” The need for storytelling is perhaps no more evident than when an organization rebrands and has an entirely new corporate promise to share with stakeholders. Rebranding your business, organization or service should be considered a growth accelerator, to create a more forward-facing organization […]