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Posted by Hunter Johnson

6 Ways To Create An Authentic Veterans Day Campaign

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Hunter is the CEO of Xpedition, an award-winning agency and TV production company with clients at Google, McKinsey & Co., HGTV and YouTube. getty With Veterans Day right around the corner on November 11, many brands are planning to show their appreciation for the millions of people who have served in the United States Armed Forces. […]

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Posted by Sergii Denysenko

Universal IDs: The Good, The Bad And Google

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Sergii Denysenko, CEO at MGID. getty When Google announced its extended deadline for the phase-out of third-party cookies (from 2022 to 2023), ad tech stocks surged, indicating the industry’s positive reaction to the news. The new timeline allows the industry to engineer permanent solutions for third-party cookie alternatives versus the current band-aid solutions that AdTech and […]

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Posted by Hunter Johnson

Why Companies Should Remove College Degree Requirements From Job Listings

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Hunter is the CEO of Xpedition, an award-winning TV production company and agency with clients at Google, McKinsey & Co., HGTV and YouTube. Getty According to data from the U.S. Census Bureau, between 2010 and 2019, 36% of Americans ages 25 and older had a bachelor’s degree or higher. Yet 65% of job listings still require […]

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Posted by Lisa Montenegro

The Rise Of Short-Form Video: TikTok Is Changing The Game

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder & President at Digital Marketing Experts – DMX Marketing, a Premier Google Partner Agency located in Toronto, Canada. getty Imagine gaining 15,000 billion media impressions in the space of a month, without doing anything. No advertising campaigns, no marketing. Just suddenly having a surge of online activity without even lifting a finger. Add to this a […]

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Posted by Hunter Johnson

What Drag Queens Can Teach Us About Succeeding In Business

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Hunter is the CEO of Xpedition, an award-winning TV production company and agency with clients at Google, McKinsey & Co., HGTV and YouTube. getty Drag isn’t easy, so seeing each bold performance gives me a newfound appreciation for the performer’s originality, perseverance and imagination. As a CEO, I love gleaning insightful lessons about authenticity and the […]

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Posted by Bernard May

How To Adapt To Google’s Broad Core Algorithm Updates

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. getty The only thing we can count on in life is that things are ever-changing — and this is truer than ever when it comes to Google and its broad core algorithm updates. Google’s never-ending updates […]

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Posted by Lisa Montenegro

SEO In 2021: Video, Voice And FAQs

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder & President at Digital Marketing Experts – DMX Marketing, a Premier Google Partner Agency located in Toronto, Canada. getty Search engine optimization, or SEO, is one of the most important aspects of any business online. Ranking as high as possible is crucial to success, which means carefully following algorithm changes and adapting content and keywords. When […]

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Posted by Expert Panel®

12 Influential Books Every Agency Professional Should Read

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

At a time when most people rarely look for answers beyond a simple Google search, there’s real power in reading work published by those who have been where you dream of going. Whether you’re just starting out or a veteran looking to sharpen your skills, there are many books out there that can help you […]

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Posted by Bernard May

Five Business Trends To Watch As Vaccines Extend To The Masses

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. getty As Covid-19 vaccines reach more and more people, one question remains: What’s next? More specifically, for us marketers, what’s next when it comes to business and customers in a post-pandemic world? The way most companies […]

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Posted by Bernard May

It’s Time To Pay Attention To Offline Conversion Tracking

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. getty We’re all too familiar with the importance of tracking conversions — that is, monitoring newsletter signups, video plays, website purchases and other customer actions that can be analyzed to fine-tune your marketing funnel. All those […]

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