Tag: google

Experience is everywhere. From experiential marketing to user experience (UX) and customer experience (CX), the focus is on how a consumer is interacting with a brand or product. To have a full understanding of what experience a consumer would enjoy, you need to understand the data. Data-driven design is about using information gleaned from both […]

Media buyers may stagger at how many hours of new content is uploaded every minute to user-generated content platforms. But, in fact, most views are only on a small percentage of the content. For example, in 2015, when there were about 400 hours of content being uploaded to YouTube each minute, it was discovered that […]

Workplace turnover hit an all-time high in 2018, according to a report by Compdata. Marketing agencies both large and small have noted turnover as a key challenge for years. For example, Publicis Groupe’s CEO Arthur Sadoun said talent retention is among the top challenges he faces. It’s a concern that comes with a price tag, […]

What happens when you’re reminded that there’s not much time left until the holiday season officially begins? A look of horror probably appears on your face as you realize that long hours and really big sales are just around the corner. This might have been you last year, but this year could be different. Ideally, […]

It was Forrester that predicted that 2018 would be a “year of reckoning” for the corporate world. With the recent release of the Business Roundtable’s Statement on the Purpose of a Corporation that was signed by 181 prominent CEOs, it seems that reckoning has arrived. Business Roundtable has issued its periodic Principles of Corporate Governance […]

For the last year, one service that I’ve been ramping up and getting a ton of traction on has been corporate workshops. Most of the companies I work with have an established marketing technology (martech) stack but are struggling to realize the return on investment. At two different companies, the contracts were signed, the licenses […]

In Spike Jonze’s film Her, there aren’t many shockers. We know that Samantha, an artificial intelligence-based virtual assistant (VA) played by Scarlett Johansson, probably wasn’t exclusively designed for — or exclusively intimate with — Theodore, the hapless writer played by Joaquin Phoenix. We also know that Theodore is ultimately losing his visceral connection to the […]

With the increased use of mobile devices across the globe, marketing campaigns need to rush into adapting their styles of delivery. Email campaigns have proven exceedingly useful to reach out to consumers and develop leads. However, the change in format from reading on a desktop to reading on a mobile screen has already negatively influenced […]

There is so much poor-quality content on the internet today, and I’m saddened by how much of it I see from internet marketing companies that appear to sell duplicate content to their clients. As a digital agency, we’re regularly approached by companies in a quandary about why their content marketing strategy isn’t working. Many of these […]

Voice search is the next big transformation about to hit digital marketing. And, in fact, the phenomenon has already arrived in a big way: 65% of 25-to-49-year-olds “speak” to their devices at least once per day. And it’s expected that by 2020, 50% of all searches will be conducted through voice. This is going to […]