Tag: google

Businesses that have other companies as their primary customers have to approach marketing uniquely. Business-to-business (B2B) outreach efforts form the platform from which these companies can establish relationships with their clients. Any problems that happen with these outreach efforts could spell disaster, and that’s why a company needs to be constantly on the lookout for […]

The West seems to have a rather fascinating obsession with the individual. We write our addresses starting with a person and expand out until we get to a world view, which makes little sense when you consider that anyone functionally using that address must read to the end to even know where to start. This […]

Sponsorships. Branded content ads. Paid partnerships. Words like this have popped up more frequently in brand conversations as ideals like transparency and authenticity rise in importance. In the past, brands and companies could stay silent on topics such as payment systems or product partnerships, but as the conversation around honesty grows, their strategies must evolve. […]

We probably don’t need to tell you how much the TV landscape is changing with the rise of cord-cutters and the increase in content being consumed on smart TVs and mobile devices. The data-fueled advances in digital marketing are starting to make traditional TV advertising look like a small step up from spray-and-pray marketing. For […]

I’ve managed Instagram accounts for a wide variety of brands, as well as for A-list celebrities. Here’s my advice on how to use Instagram to build your brand as a blogger. Tell Your Story Ideally, your Instagram page should reflect your personality. Every image and caption you post can help you tell your story in […]

In February 2019, online retail sales overtook general merchandise sales for the first time ever, according to the U.S. Commerce Department. That’s just one of the more recent landmarks in a long-range trend that is seeing e-commerce gradually replace traditional brick-and-mortar shopping. It may not be long before a “shopping cart” becomes nothing more than […]

Economic forecasts for 2020 are varied and volatile. Consider a small sample of recent headlines: • Miami Economist Sees 80% Probability of a Recession in 2020 • Recession to Start December 2020 • No Recession Before the 2020 Election, Goldman Chief Predicts Depending on who you believe, a recession is likely next month, next year […]

Online businesses live and die on the strength of their content. Due to this, companies’ concerns always lay with which content performs the best. Figuring this out allows them to develop more content along the same lines that’s as popular with their target audience. Content auditing is the process by which businesses accomplish this task. […]

When did the enterprise buying cycle become so complex? Long gone are the days of taking the CFO out for dinner and the deal is done. In place of individual sign-offs and a linear process of solving challenge A with solution B, I’m seeing businesses having to justify decision making at every stage of their […]

I consider myself a marketer to the core. A marketing writer, to be precise, which means I have a very deep adoration — and, at times, strong disdain — for words. For me, there is a very distinct and palpable difference between “small” and “tiny.” So, when I ponder an amazing word that has enormous […]