AMP: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern
AMP is an HTML framework that helps desktop-optimized sites deliver ultra-fast mobile versions of webpages. AMP is a creation of Google, which has led to claims it gives pages a ranking advantage in mobile search over non-AMP pages. When you think about it, AMP ticks several boxes that suggest it could be a ranking factor: […]