What’s The Alternative To Spending $7 Million On A Super Bowl Ad? via @sejournal, @gregjarboe
Two years ago, I asked, “Is a Super Bowl ad is the equivalent of lighting money on fire?” Advertisers just ran a total of 66 commercials during this year’s “Big Game,” so apparently my column didn’t stop brands and their agencies from starting a bonfire of the vanities again this year. Why do they persist? […]