A digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. getty Websites are undoubtedly the new storefronts. Today, people rely largely on digital platforms to do online shopping, and this trend has given a great boost to the e-commerce industry. Merchants and business owners strive to create a […]

A digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. getty The terms “pay-per-click” (PPC) and “cost-per-click” (CPC) tend to bring complexity to individuals’ minds. These two concepts must be adequately defined to know whether they are two sides of the same coin. PPC is a pricing model […]