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Posted by Sergii Denysenko

Programmatic In A Post-Cookie World: Key Considerations For Success

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Sergii Denysenko, CEO at MGID. getty Since the first programmatic display ads appeared almost 30 years ago, programmatic advertising has gone from strength to strength. Its popularity has particularly soared in recent years. This year, it’s expected that advertisers will spend over $123 billion on programmatic digital display ads, and over 90% of all digital […]

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Posted by Sergii Denysenko

Programmatic In A Post-Cookie World: Key Considerations For Success

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Sergii Denysenko, CEO at MGID. getty Since the first programmatic display ads appeared almost 30 years ago, programmatic advertising has gone from strength to strength. Its popularity has particularly soared in recent years. This year, it’s expected that advertisers will spend over $123 billion on programmatic digital display ads, and over 90% of all digital […]

Continue Reading
Posted by Sergii Denysenko

3 Ways Brands Can Implement Ethical Advertising

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Sergii Denysenko, CEO at MGID. getty Consumers are signaling that prioritizing ethical advertising is now in the best interest of brands. With 86% of global consumers stating that they care about the privacy of their data and that they want more control over it, data transparency must be a high priority for brands. Furthermore, as […]

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Posted by Sergii Denysenko

4 Things Advertisers Must Consider To Be Successful In 2022

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Sergii Denysenko, CEO at MGID. getty While many pandemic headaches have stubbornly lingered into 2022, advertising has fared better than anticipated. Digital ad spending in the U.S. is predicted to reach $239.89 billion this year, a 13.6% increase from 2021. Despite this encouraging outlook, one factor is reasonably certain: The rest of the year for […]

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Posted by Sergii Denysenko

Key Considerations For Ensuring Brand Safety

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Sergii Denysenko, CEO at MGID. getty Leaked documents from Facebook have highlighted flaws at its core—specifically fundamental mechanics that have allowed hate speech and misinformation to flourish. While many of these issues relate to the Like button and enabling user sharing, a high proportion also comes from heavy reliance on artificial intelligence (AI) for both […]

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