Entrepreneur and founder of PurpleBlack, an international, award-winning native advertising agency. getty In the U.S. alone, projections show that more than 266 million people are shopping online this year. For the upcoming holiday season, opportunities for businesses to generate leads and sales are high. But at the same time, ad space is getting tight with […]

Entrepreneur and founder of PurpleBlack, an international, award-winning native advertising agency. Getty What is the goal of any marketing campaign? To make the target audience notice the product or service. But, this can be a difficult task when there are so many platforms out there making it hard to know where to start. Regardless, it […]

Entrepreneur and founder of PurpleBlack, an international, award-winning native advertising agency. getty Between tight ad space, unreadable algorithms and random account bans, it’s getting tough for businesses that rely on Facebook advertising in 2022. All these issues are making it harder for businesses to generate steady revenue as they were able to years ago. People […]

Entrepreneur and founder of PurpleBlack, an international, award-winning native advertising agency. getty Native ads are ads that don’t look like ads. They’re typically found at the bottom of a news page. Today, this modern marketing strategy is a true blue ocean market, and businesses are beginning to discover its power. Native ads are not equally […]

Entrepreneur and founder of PurpleBlack, an international, award-winning native advertising agency. getty Native advertising has emerged as a relatively new way of marketing. As the word “native” suggests, the advertorial looks and feels just like an article to the reader with similar features of content marketing, which is why it’s gained traction among businesses and […]