How To Optimize Google Responsive Search Ads (RSAs) via @sejournal, @siliconvallaeys
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Now that RSAs (responsive search ads) have replaced ETAs (expanded text ads) in Google Ads, it may be time to rethink your strategies for optimizing ads. Optimizing RSAs takes a whole different approach than what most advertisers have been doing for years. While you’ll still want to use a similar methodology to decide what text […]