Easily See Content & Link Power With Spotlight Focus
Spotlight Focus thinks like a search engine.
It can determine the key focus topic for any given page within moments.
Now, you can understand how to compare and improve both the citation/link structure and the entity topic cluster that immediately surrounds the target page’s place in the Knowledge Graph.
Additionally, Spotlight Focus formulates a basket of phrases that each have a weighted score, depending on the power of the incoming links, the anchor text in the incoming links, and the page’s content.
Market Brew’s Spotlight screen, June 2022.Uncover Your Writers’ True Expertise
Expertise is one of the largest contributors to highly-ranked content.
How do you define expertise?
Elon Musk says the best way to interview an employee is if somebody says that they led a project, ask them about the details.
If they really ran the project they’ll know every single detail.
If they were just part of the project then they wouldn’t.
Just like Musk, Google can tell the difference between who knows the written content and who is just regurgitating it.
How can you make sure your content checks off the “expertise” portion of E-A-T?
Market Brew’s Expertise Score can help.
YMYL: Improve Your SEO Content Expertise Score
If your content falls within Your Money or Your Life (YMYL) verticals, this is the tool for you.
Expertise is what signals to Google that this content is helpful to readers.
The higher your content and writer’s expertise, the higher the potential position on SERPs.
Market Brew’s Expertise Score represents what percentage of content has been written about the subject.
Higher scores are associated with expert writers.
Find out if your content has a high Expertise Score.
How Does The Expertise Algorithm work?
First, each of the named entities linked below is looked up in the Market Brew Knowledge Graph.
Named entities that are closely connected are also retrieved.
Each named entity has an abstract associated with it, and all of these abstracts are then merged together to form a cluster of content.
Stop words are removed and a calculation is performed to see how much overlap the below content has with the “expert” content.
Next, visit Market Brew’s Spotlight screen to determine the missing content needed for higher expertise scores.
Market Brew’s Spotlight Tool, June 2022.Here, the target page’s content has 42% of the overall potential content on the keyword phrase “personal injury lawyer”.
You can now click into the expert topics and grab Abstract Snippets to add to your existing page’s content.
Speed Up Internal Link Restructures With Automatic Insights
Wondering where to strategically add Link Flow in order to get the highest internal linking impact?
With the Link Flow Finder feature, Market Brew makes this hurdle a thing of the past.
This tool helps you immediately address statistical gaps when necessary.
Now, you can seamlessly speed up your internal linking strategy.
How Does Link Flow Finder Work?
Simply input your page, and let Market Brew’s Market Focus Algorithm detect the best places for highly-effective internal links.
Link Flow Finder then uses those keywords and entities to do a proximity search on all the other pages on the site.
You instantly see exactly what text fragments will give you the largest beneficial impact, in accordance with the current search engine algorithm.
Market Brew’s Link Flow Finder, June 2022.To access the Link Flow Finder page, click the plus sign on the left-hand side of any row on the Link Flow Distribution screen.
From this page, Market Brew identifies where to add links to the target page using the highlighted snippets.
The snippets are ordered by the most potential Net Link Flow Share, making this process a very powerful approach to shaping the Link Flow Distribution and Balance.
Market Brew’s Link Flow Finder, June 2022.Automatically Generate Schema & Get Seen On SERPs
It now takes less than two minutes to determine and create the best schema to elevate your client’s position.
On each Spotlight screen, you’ll find a tab called “Schema”.
Here, you can automatically generate and edit a schema.org script that can be placed on the page to tie directly into Google’s Knowledge Graph.
Market Brew Schema, June 2022.Market Brew users can use this script, which uses the “sameAs” schema markup, to help guide the search engines.
Categorize & Prioritize SEO Tasks With Market Brew Teams
Keep your teams on track with your current, live search engine models, experiments, and entity data with Market Brew Teams.
Market Brew Teams, June 2022.Use Teams to organize your data, and view every optimization task that is recommended by the models.
Market Brew Teams, June 2022.Add Team Leads and Workers to give them access to the different search engine models.
Overall, the SEO Teams feature is a nice CRM solution that wraps all of Market Brew’s search engine models, or Analysis Groups, into a centralized place.
You can view Tasks directly from the Teams screens.
There, you can quickly dive into the specific issue in the search engine and get recommendations on how to fix the statistical gap between your target page and the outperformer.
Dark Mode, Market Brew Teams, June 2022.Get Started With Market Brew 2.0
Ready to see how your website will hold up to the next algorithm change?
Excited about the possibilities that you can unlock with real-time search data?
Get started with Market Brew 2.0!
There are two ways to license the Market Brew software platform.
In-House Market Brew Plans
Brands can license the software for their in-house SEO teams and 3rd party vendors with 20% bulk pricing.
Agency Market Brew Plans
Agencies have the option of an SEO Reseller license that unlocks a proven sales funnel, 50% wholesale pricing, and support from Market Brew’s team of search engineers.
Boost Your Revenue With A Reseller Plan
The reseller plan comes with Market Brew’s proven sales funnel techniques that show agencies exactly how to:
- Generate leads.
- Qualify leads.
- Close and service their own Market Brew accounts using Market Brew’s sales and prospecting tools.
Agencies can obtain the reseller license for as little as $65k USD/yr.
Head over to the Market Brew Pricing page for more details.
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Author: Market Brew
