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Alex Quin is CMO of award-winning Digital Marketing firm UADV. He is a full-stack marketing expert, global keynote speaker & podcast host. getty In today’s competitive music market, there is no shortage of creativity, opportunity and innovation. Because of setbacks in touring and shutdowns of concert venues, the music industry took a big hit in income from […]
Photo: Getty In this article, mainly inspired by Robert W. Bly’s The Copywriter’s Handbook, my goal is to help you improve your copywriting skills to discover more about your audience and maximize your conversions. Where do we start? Well, your objective when copywriting is to make sales and persuade your customer to buy your product. […]