eCommerce Marketing

Photo: Getty Brands are expected to spend up to $15 billion on influencer marketing in the next few years, yet many ignore the best brand ambassadors that money can’t buy, who are showing up for the very brands day in and day out: their employees. As a concept, employee advocacy programs (or employee ambassador or […]

Photo: Getty Guest posting is an effective strategy for building quality backlinks, creating a portfolio for yourself and promoting your business. When done the right way, it can be a huge part of your marketing strategy that brings quality results and effective leads. In a time where websites need to publish more content than ever, […]

Marketing data collection has grown to such an extent that processing it can be a deep dive. As more companies opt for automated methods of data collection, the size of data assets increases, and this can increase the gap in time between data collection and actionable insights. There are ways to make for more effective […]

Photo: Getty Today, more companies are leveraging SEO to improve their web presence and attract customers. One of the most effective activities of SEO is link building, the process of acquiring backlinks (links pointing to your website from others). Link building can improve the search engine visibility of practically any website when combined with good […]

Photo: Getty As the CEO of a digital marketing agency, I’ve learned that every business needs to invest in improving online visibility because of consumer behavior. People leverage the power of smartphones and the internet to learn more about products and services, making them independent shoppers. And the rise of branded searches, or users looking […]

The best teams operate like well-oiled machines. However, for these teams to perform their functions properly, they need to communicate effectively. A lack of clear communication can lead to missed deadlines, frustrated clientele and cost overruns. For a team to mesh appropriately and perform efficiently, these communication issues need to be sorted out. The longer […]

Photo: Getty As defined by Market Business News, “A winner-takes-all economy is one where the top players capture a disproportionately large share” of the market—where a product or service that is just 1% better than the competing ones may get as much as 90% of the revenue. Facebook and Google are great examples. After all, […]

Photo: Getty When I arrived in China eight years ago as a blogger, it was still like the Wild West. I remember young women, in general, not being confident from a personal and professional standpoint or with how they wanted to show themselves to the world. Many of them restricted themselves based on societal limitations […]

Photo: Getty Storytelling is an age-old art, but the mediums through which these narratives are published, exchanged and promoted have evolved drastically over the last decade. From the proliferation of blogs to the rapid rise in social media, brands are now reassessing their storytelling methods and adjusting their communication strategies to match the ways their […]

Photo: Getty So much talk in marketing today is about the customer—consumer centricity, consumer experience, consumer data and personalization. But are we too consumed with the consumer? Don’t get me wrong: I’m a geek’s geek when it comes to mining for audience insights. But to truly understand who our highest potential customers are, don’t we […]