eCommerce Marketing

As anyone in marketing knows, telling a story is what attracts customers to a brand or a business. A business owner is the first and most crucial brand ambassador for their company. As a result, their storytelling skills form an essential part of a business owner’s arsenal when trying to market their business. This means […]

Google Analytics remains one of the most straightforward tools to use for data analysis. With the advent of big data, a company can use Google Analytics to comb through its massive data stores to get insights into crucial aspects of its operations. Big data’s versatility makes it ideal for spotting things in a business’s customer […]

PHOTO Getty Boeing doesn’t need a Tylenol comeback. It needs a Boeing comeback. The Boeing 737 Max crisis has taken an extraordinary toll on the aviation community. No one can bring back the lives of those lost in the Lion Air and Ethiopian Airline crashes. The 737 Max is entering a second year of being […]

PHOTO Getty After the internet went mainstream in 1991, marketing stayed relatively the same for the next 15 years. It wasn’t until big data fully emerged as a treasure trove of business intelligence in 2005 that marketing underwent its next revolution. In the context of marketing, there are three main types of big data that […]

PHOTO Getty There’s no denying the rise of direct-to-consumer (DTC) brands. After all, these companies have created a competitive advantage in today’s retail space. A lot of it boils down to how well DTC brands have focused on building meaningful relationships with their customers, and more importantly, maintaining them. According to a recent study, 80% […]

PHOTO Getty Far beyond the realities of January 2010, here at the beginning of the 2020s, technology traverses all aspects of external communications and outreach. Today’s capabilities are advanced and sophisticated, making traditional domains of media relations, brand storytelling, prospecting and lead generation far more complex than with past methods and practices. The new rules […]

The Super Bowl remains one of the most-watched TV programs in the entire country, year after year. While not every business has access to the kind of budget to put a TV ad on at halftime for the Super Bowl, there are several other options that businesses can look at. Marketing opportunities are evident for […]

PHOTO Getty Desire, consideration and trial are the most challenging objectives a brand can strive for — a deal-breaker between what makes a brand a “showstopper” or “has been.” To stay on top of their game, brands invest considerable strategy, time, attention and dollars annually to remain relevant in the hearts and minds of consumers. […]

PHOTO Getty As you may know, email marketing can be an incredible sales and promotion resource for businesses of all sizes. Our company handles all facets of email marketing, specifically for small businesses. While browsing trade publications and through our own internal research, I’ve discovered some cool tricks we use to help market this vertical. […]

The end of another year means that we get to look back on the successes of the last 12 months and learn something from them. Social marketing campaigns, in particular, saw a lot of use during 2019, with varying levels of success. A few of the more prominent ones didn’t even seem as though they […]