eCommerce Marketing

What happens when you’re reminded that there’s not much time left until the holiday season officially begins? A look of horror probably appears on your face as you realize that long hours and really big sales are just around the corner. This might have been you last year, but this year could be different. Ideally, […]

It was Forrester that predicted that 2018 would be a “year of reckoning” for the corporate world. With the recent release of the Business Roundtable’s Statement on the Purpose of a Corporation that was signed by 181 prominent CEOs, it seems that reckoning has arrived. Business Roundtable has issued its periodic Principles of Corporate Governance […]

For the last year, one service that I’ve been ramping up and getting a ton of traction on has been corporate workshops. Most of the companies I work with have an established marketing technology (martech) stack but are struggling to realize the return on investment. At two different companies, the contracts were signed, the licenses […]

In Spike Jonze’s film Her, there aren’t many shockers. We know that Samantha, an artificial intelligence-based virtual assistant (VA) played by Scarlett Johansson, probably wasn’t exclusively designed for — or exclusively intimate with — Theodore, the hapless writer played by Joaquin Phoenix. We also know that Theodore is ultimately losing his visceral connection to the […]

With the increased use of mobile devices across the globe, marketing campaigns need to rush into adapting their styles of delivery. Email campaigns have proven exceedingly useful to reach out to consumers and develop leads. However, the change in format from reading on a desktop to reading on a mobile screen has already negatively influenced […]

There is so much poor-quality content on the internet today, and I’m saddened by how much of it I see from internet marketing companies that appear to sell duplicate content to their clients. As a digital agency, we’re regularly approached by companies in a quandary about why their content marketing strategy isn’t working. Many of these […]

Voice search is the next big transformation about to hit digital marketing. And, in fact, the phenomenon has already arrived in a big way: 65% of 25-to-49-year-olds “speak” to their devices at least once per day. And it’s expected that by 2020, 50% of all searches will be conducted through voice. This is going to […]

With a competitive job market, more salaried workers opting for jobs in the gig economy and continual disruption in established industries, employee experience (EX) is an increasing priority for companies. Finding ways to keep employees engaged and happy in their positions can reduce turnover and motivate employees to do their best work. While this sounds […]

Planning months ahead for a holiday campaign can sound like you’re jumping the gun, but to marketers, it’s the perfect time to start thinking up online campaign ideas. As the holiday season is quickly approaching, it’s essential that your business has the right marketing strategy guidelines laid out to boost engagement and skyrocket sales.  Online […]

Business isn’t just B2B or B2C anymore. Rather, in today’s world, it’s become H2H (human to human). Many consumers want to know about the companies they’re supporting, or better yet, the CEOs behind the companies they’re supporting. Thanks to social media, this is easier than ever. We see trending tweets about what CEOs are doing […]