eCommerce Marketing

Cambridge Dictionary (and, in my experience, most marketing professionals) defines value proposition as “a reason given by a seller for buying their particular product or service, based on the value it offers customers.” But I believe this is really an outdated definition because, thanks to technology and the internet, we’re in the age of the […]

Expansion is one of the most exciting parts of business growth. However, new markets may be significantly culturally different from the company’s traditional customer base. That’s why a business should have a framework in place to gauge the response of the new audience before it releases its product or starts providing services in that market. […]

You’ve bootstrapped. You’ve angel-ed and accelerated. You’ve won grants. Now you need big money to scale, and it’s soul-crushing. In 2019, we saw more women-founded unicorns than ever before. This year also brought to light that startups with at least one woman founder raise 21% more venture capital overall than those started by men only. […]

In this era of promises made and broken daily, everyone’s a skeptic. Consumers investigate — instinctively, shrewdly — to see if what a company is selling lives up to the claims. It goes beyond Consumer Reports: The internet has made most of us savvy at sniffing out vague assurances or paid reviews. Gone are the […]

As business owners, I think it’s safe to say we all attend events, read books, listen to podcasts and consume some form of content in order to better our lives and businesses. But if you’re anything like me, the execution of that content doesn’t come so easily. Recently, I was in Cabo San Lucas attending a […]

You’ve started a business. It’s a dream fulfilled and a chance to achieve success on your own terms. So why does it sometimes feel like your business is running you? Work-life balance is tricky to pull off in any job, but especially when you’re your own boss. Your responsibilities can’t be left in a cubicle […]

When it comes to promoting yourself online, lots of companies are looking for the next big “growth hack,” often with the expectation that it will provide quick results. Marketing trends continuously change, and search engine optimization (SEO) is no exception. Recently, some have claimed that SEO is unnecessary in the modern search engine, with some […]

As a B2B company looking to maximize its impact, you may be thinking about deploying your executives on social media on behalf of the brand. There are many reasons to do so, and this centers around establishing them as thought leaders in their field to attract clients, talent, partners and potentially investors. But this is […]

What is the world’s most valuable brand? Amazon, Apple or Google — the leaders — probably spring to mind. They are now so integral to everyday life that it may seem difficult to picture a time before them. Yet, the fact is that they have only emerged on the leaderboard in the recent decade. Amazon’s […]

Businesses that have other companies as their primary customers have to approach marketing uniquely. Business-to-business (B2B) outreach efforts form the platform from which these companies can establish relationships with their clients. Any problems that happen with these outreach efforts could spell disaster, and that’s why a company needs to be constantly on the lookout for […]