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Posted by Nancy Marshall

Despite What You Learned Growing Up, It’s A Good Thing To Talk To Strangers

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

The PR Maven®, CEO & Founder, Marshall Communications, creating & implementing marketing/PR/personal branding strategies.  getty Growing up, you may have been told to not talk to strangers, but it’s one of the most important social components of business. Beyond business, speaking with strangers is one of the most important aspects of human interaction. My two sons (both […]

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Posted by Amy Osmond Cook

3 Ways To Bolster Team Building In A Hybrid Work Environment

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Amy Osmond Cook, Ph.D., is the Chief Marketing Officer of Simplus, an Infosys Company, and founder of Osmond Marketing.  getty Disconnection and workplace culture issues are pervasive as many companies struggle to adjust to, what is for many companies, a permanent hybrid workforce. And that has some executives concerned about the ramifications.  A Gartner Inc. survey found […]

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Posted by Aaron Agius

4 Key Elements Every Digital Marketing Strategy Needs

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty There are thousands of potential digital marketing strategies out there. But in the 11 years I’ve spent running my own marketing agency and consulting for various businesses, I’ve learned that there are really only four key elements that every digital […]

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Posted by Jim Heininger

The Importance Of Internal Engagement When Rebranding

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder of Dixon|James Communications and Rebranding Experts, the only firm purposely designed to rebrand organizations successfully. getty Rebranding, if done correctly, can hurt your competition, which will be side-struck with your refreshed brand positioning and relevance to your shared customer base. Knocked off their feet by your preemptive move, the competition should be struggling to keep […]

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Posted by Expert Panel®

11 Key Areas To Examine When Revamping A Marketing Funnel

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

An effective marketing funnel casts a wide net and guides the potential customers that land in it through the various stages of the buying journey. If your marketing funnel hasn’t been successfully leading prospects to convert, it may be time to consider revamping it. With so many digital touch points these days, leads may enter […]

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Posted by Expert Panel®

How To Fix 16 CX Issues That Stop Online Shoppers From Converting

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

We’ve all been there before: You fill a digital cart with items you need or want, carried along from one suggested offering to another, until you decide it’s time to make the purchase—only to stumble upon some element of the e-commerce customer journey that stops you in your tracks. What factors lead shoppers to abandon […]

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Posted by Jeff Bradford

Reflecting Literary Lessons In Marketing: A “Show, Don’t Tell” Approach For Brands

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. getty In A Swim in a Pond in the Rain, award-winning novelist and professor George Saunders presents a master’s course in literary interpretation through analysis of seven short stories by renowned Russian authors. Reading his […]

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Posted by Kathy Floam-Greenspan

You Are Your Target Customer (And Other Marketing Misconceptions Costing SMBs)

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Getty After a restrictive and disruptive pandemic year, a lot of small and medium-sized businesses (SMBs) are ready to grow, expand and differentiate their customer base. As a result, many SMBs are upping their marketing game, investing time, […]

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Posted by Expert Panel®

13 Ways For A Company To Create And Cultivate A Strong Brand Voice

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Building a strong brand helps a company make an impression on consumers—ideally, a positive one that leads to increased awareness, recall and loyalty. In addition to your brand’s story and visual elements such as colors and logos, the voice you use to communicate across all channels also needs to be congruent with your company’s stated […]

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Posted by Chris Martin

3 Creative Ways To Become More Market-Oriented

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

FlexMR Chief Marketing Officer, Host of MRX Lab Podcast and Insights Empowerment Advocate Getty Throughout the late 20th century, a quiet business revolution took place. As the cost of production systems declined and consumers became accustomed to greater choice, conventional marketing wisdom was slowly replaced by something new and something better. The sales and product orientations […]

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