eCommerce Marketing

Very recently (and much to many webmasters’ disappointment), Google announced that it would cease to use cookies. Marketers around the world reeled from this announcement. In essence, it meant that several marketing strategies needed to change, some more drastically than others. Some methodologies would require an entire overhaul to deal with this “new normal” that […]

Photo: Getty The COVID-19 pandemic has hit many small businesses like a hurricane. I have been both a small business owner and a small business consultant for the last 10 years, so I know what it’s like to deal with a crisis. Here are some of my suggestions for navigating the current climate. 1. Use […]

One of the downsides of being so interactive with customers is that they tend to expect personalized advertising. Gone are the days when a broad-blanket ad would attract attention and drive sales. Now, consumers are focused on themselves, and it’s up to the business to follow that trend and give them what they want.  However, […]

Photo: Getty It can be nearly impossible for a beginner to tell what will work and what won’t when it comes to SEO strategies. If you’ve decided that you need SEO but aren’t quite ready to hire a good SEO company, it might be better to stay the course than to veer into the unknown. […]

Photo: Getty I’ll always remember watching the near-collapse of the world financial system in 2008 and thinking, “But things were supposed to be going so well!” And they were. The economy wasn’t just up; it was, by most measures, the best it had ever been. “How could this happen?” I and many others wondered. I believe […]

Photo: Getty Ever hear of the French stuntman who successfully walked a tightrope between the Twin Towers back in 1974? Well, marketing your business during a crisis is a lot like that — a careful balancing act. Luckily, just like the 1,350-foot-high tightrope walk, it is possible to be successful. When the fabric of society […]

How will this crisis continue to impact consumer trends and marketing strategies? Go to Source Author: Scott Harkey, Forbes Councils Member

Photo: Getty It was early afternoon on March 13, 2020. My body was weak and I was shivering through my Costco sweatpants (thanks mother-in-law) while working from home. I had just received my sixth break-up email from a client. But I was immune to them at this point. At my CRO agency, we have startup clients that […]

Photo: Getty Many tech companies work relentlessly to build a reputation as a rogue outsider committed to improving life. Facebook was created to “give people the power to share.” Google wanted to “organize the world’s information and make it universally accessible.” And Steve Jobs wanted to make “tools … that advance humankind.” Despite such altruistic […]

Photo: Getty Much of the e-commerce industry’s focus over the past few months has been on Amazon and its response to increased consumer demand for online shopping and delivery. In addition to navigating these new obstacles, today’s Amazon sellers are also faced with the challenge of implementing strategic advertising campaigns.    According to a recent report […]