eCommerce Marketing

11 Excellent Ways To Use Case Studies To Convert Leads Into Sales

November 25, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

While case studies that highlight the benefits customers have experienced using a product or service provide powerful ways to prove its value to leads, you need to be strategic in your approach to creating and distributing them. To ensure that a case study will not only show potential customers exactly how your offerings have helped […]

Posted by Merrie Spaeth

Presentations And Presentation Skills In The Age Of Virtual Meetings

November 25, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Merrie Spaeth is President of Spaeth Communications, Director, Media Relations, Reagan White House. Getty Many lessons that we teach about how to construct and deliver an effective, memorable presentation are obsolete in the virtual meeting age; however, many of the techniques and tools that we’ve shared with clients for decades are even more important. Since Zoom, […]

Posted by Patrick O'Neill

Potential Challenges Agencies May Face Running Campaigns On Facebook In Latin America

November 25, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Patrick O’Neill Managing Partner of Sherlock Communications and named Latin America’s Best PR Professional 2020 by PR Week Awards getty Companies targeting Latin American consumers through Facebook advertising, be warned: You may be hurting your brand in the region. The platform has come under fire for its refusal to regulate marketing that has been found to […]

Posted by Expert Panel®

13 Smart Ways To Inspire User-Generated Content Creation

November 24, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

The best marketing is often created by consumers. Recommendations from real individuals go such a long way toward promoting a brand’s message because people will often trust satisfied customers before the brand’s claims about itself. User-generated content that showcases the benefits a product or service has delivered can be branded and used in many different […]

Posted by Jason Wilson

How To Assure Your Website Is ADA Compliant

November 24, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Rabid Husker Fan, Husband, Father and CEO at Strategy, LLC. We empower our clients through strategic marketing and technology solutions. getty Many websites today need to adhere to ADA compliance. Check out my previous article to learn more about ADA compliance and to determine if your site needs to be compliant. This article assumes that your […]

Posted by Adam Deflorian

How Independent Brands Can Market Work-From-Hotel Rooms Online

November 23, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Adam Deflorian is the Founder and CEO of AZDS Interactive Group, an agency based in Denver, Colorado. getty As hotels continue to evolve their business models amid the Covid-19 pandemic, one initiative that seems to be here to stay is the growing work-from-hotel movement. Weeks after Hilton launched its “WorkSpaces by Hilton” program — offering day-use […]

Posted by Gjoko Muratovski

We Need Better Design Thinking

November 23, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Director of the Ullman School of Design, America’s oldest university-based design school. getty We are currently experiencing events and situations that a year ago we could not even imagine, let alone predict. Many of the things that we knew or have come to expect no longer apply. As a result, social constructs and patterns of human […]

Posted by Adrian Falk

5 Reasons To Make PR Part Of Your Marketing Mix

November 23, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder of international agency Believe Advertising & PR | Best-Selling Author. getty It’s a fair assumption that many people only have a vague idea of what publicity is and why it’s useful for business. The companies that have figured out the value of having PR as a part of their marketing mix have spent the time staying […]

Posted by Expert Panel®

13 Powerful Ways To Optimize Account-Based Marketing

November 20, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Many brands have implemented some type of account-based marketing by having their marketing and sales teams pool resources and collaborate to personalize campaigns around individual accounts. One reason why ABM has become such a popular strategy is that customizing the buyer’s journey for specific accounts can help to significantly boost customer loyalty and revenue. What […]

Posted by Kirsty Leighton

Pandemic And Plastic Use: It’s The End Of The World As We Know It

November 20, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Kirsty runs the London-based, multi-award-winning PR agency Milk & Honey PR. She writes about ethical leadership. getty The most striking aspect of the current news cycle is the dominance of one story. At the back end of 2019 and in early 2020, Brexit (in the U.K., at least) continued its monopoly of media attention. From February […]

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