eCommerce Marketing

At the close of 2019, we saw a massive move toward influencer marketing, both by large and small brands. Influencers are a trend that sprung up and shot to prominence because of the gigantic returns it made. However, like other trends, it is hard to predict if and when it will start declining or whether […]

Photo: Getty News stories can provide us with information that’s timely, interesting and important. However, sometimes the news can be a bit much, especially when all you see online are headlines about the spread of COVID-19. So how can your company respond to a crisis like a pandemic? Besides taking actions recommended by experts (such […]

Photo: Getty I’ve been working out for a little over a year, which at my age, I consider a small miracle and something I’m quite proud of. We all know the statistics on people not keeping their New Year’s resolutions. I was curious recently about the difference between people who stick with the gym versus […]

Photo: Getty In today’s business environment, change is the new normal. Renowned management consultant and thought leader Peter Drucker once described our era as an “age of social transformation.” For Drucker, this meant not merely an age of widespread and revolutionary social change. Much more radically, our age of social transformation is an age in […]

Photo: Getty When a corporate merger is on the horizon, your next steps could mean growth or death for your company. In these times of change, the decisions you make are crucial to your business’s survival. The stakes are high, and the odds are against you. Mergers have a high rate of failure because companies […]

Photo: Getty Leading businesses already know they are expected to become technology companies, regardless of what industry they are in. That means they must deploy technology wisely throughout their organization to create flawless experiences, internally and externally. Many business leaders also realize that companies that embody and embrace design outperform their peers. But what they […]

As an agency, one of the most common things that will happen is that a new, innovative company pitches you to advertise their product. When their item or service is familiar and usable by everyone, it’s easy to come up with advertising material. However, if the product they offer is highly specific and geared to […]

Photo: Getty It’s official: Marketers and technology are jilted lovers. Gartner’s latest Marketing Technology Survey found that marketing leaders are only using 58% of their martech stack’s potential. And a new survey by Martech Today shows that 83% of the marketers surveyed upgraded or replaced at least one of their tools in the last year. Why […]

Photo: Getty The label “small business” can sometimes feel like both a blessing and a curse. If you’re a small business owner, you’re likely proud, and rightfully so, of all you’ve done to earn the privilege of being your own boss, while simultaneously thinking of ways to grow beyond being a small business. But have […]

Photo: Getty Politics. They’re everywhere — from the chaos of the Iowa caucuses earlier this year to impeachment and billions being spent on television ads as we head toward the November elections. In the past, my clients have steered away from any sort of political leaning or outright promotions for fear of alienating their audience. […]