Founder and CEO of market research consultancy, Alter Agents; believer that powerful insights can change businesses. Getty We’ve seen some tectonic shifts in shopper behavior over the past 20 years. From the rise of e-commerce and the continuing collapse of brick-and-mortar traffic to growing shopper promiscuity and demand for personalized experiences, the shopping environment has ripened […]

Founder and CEO of market research consultancy, Alter Agents; believer that powerful insights can change businesses.   getty I’ve been thinking, writing and speaking about shopper promiscuity and brand loyalty for years. Over the past decade, our research has proven that brand loyalty is in a permanent steep decline. While this downward trajectory was already well underway […]

Founder and CEO of market research consultancy, Alter Agents; believer that powerful insights can change businesses.   getty The optimism many of us felt at the beginning of 2020 was quickly and thoroughly dashed by the onset of the pandemic. At my company, we had big plans to celebrate our 10th birthday and suddenly found ourselves shutting […]

Founder and CEO of market research consultancy, Alter Agents; believer that powerful insights can change businesses.   getty Brands, retailers and other businesses that are hoping for a return to a pre-Covid “normal” are waiting in vain. What we’re going through is a major event — an inflection point — and we need to adapt to a […]

Founder and CEO of market research consultancy, Alter Agents; believer that powerful insights can change businesses.   getty Recently, we set out on a journey to understand a fundamental part of human existence: friendship. In a multicountry study with Snapchat, encompassing nearly 30,000 respondents, we wanted to uncover several key findings, including the impact of technology on […]

Founder and CEO of market research consultancy, Alter Agents; believer that powerful insights can change businesses.   Getty Remember how we used to target our marketing efforts back in the day? Pick an age group, gender, maybe throw in income level or another qualifier, and you were good to go. These days are clearly gone. In fact, […]

Founder and CEO of market research consultancy, Alter Agents; believer that powerful insights can change businesses.   getty The pandemic has exacerbated many existing societal ills, including the gender gap. Our research found that this gap is particularly apparent among parents, with mothers and fathers reacting and behaving differently to current events. This isn’t new information. In […]

Founder and CEO of market research consultancy, Alter Agents; believer that powerful insights can change businesses.   getty The way we have been buying things and interacting in the marketplace over the past few months seems almost surreal. A trip to the grocery store requires loading up on supplies like masks, gloves, sanitizer and wipes — that […]