Moving Beyond Product Features And Benefits In Brand Messaging
Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0
Vice President, Strategic Relations at Hamacher Resource Group, Inc., passionate about optimizing results across the retail supply chain. getty We’ve all heard late-night advertisements touting amazing product features: “It slices! It dices! But wait — there’s more!” For those of us old enough to remember these immortal words of Ronald M. Popeil, who started pitching products […]
