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It’s Time For Innovation Or Stagnation

December 10, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Vice President, Strategic Relations at Hamacher Resource Group, Inc., passionate about optimizing results across the retail supply chain. getty In October 2018, I wrote an article about the four components of effective collaboration: diversity, equality, energy and mobilization. With remote working now commonplace, I found myself challenged to imagine how the power of collaboration can facilitate […]

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Moving Beyond Product Features And Benefits In Brand Messaging

July 27, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Vice President, Strategic Relations at Hamacher Resource Group, Inc., passionate about optimizing results across the retail supply chain. getty We’ve all heard late-night advertisements touting amazing product features: “It slices! It dices! But wait — there’s more!” For those of us old enough to remember these immortal words of Ronald M. Popeil, who started pitching products […]

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