What The Funnel? Brand-Building Tactics To Engage And Acquire Customers
Anna Crowe is Founder and CEO of Crowe PR, a national PR agency, as well as an Amazon best-selling author, speaker and marketing professor. getty A marketing funnel, a model used to chart customers’ path toward purchasing, places brand awareness in the topmost (and largest) section. Naturally, people and businesses can’t purchase something if they don’t […]