CEO at The Outloud Group, a full-service influencer marketing agency that creates & executes strategic campaigns at scale getty Influencer marketing, when executed properly, is a particularly effective way to drive quality traffic and customers to your brand. And mimetic desire can give you a key insight into understanding why that is. What is mimetic […]

CEO at The Outloud Group, a full-service influencer marketing agency that creates & executes strategic campaigns at scale getty Influencer marketing is a big deal these days. It’s huge in the cultural zeitgeist, and it’s an important part of a modern marketing strategy for almost any brand. By now, if you’re reading this, you know […]