CEO at The Outloud Group, a full-service influencer marketing agency that creates & executes strategic campaigns at scale. getty Authenticity. Yes, it’s quite the buzzword these days when it comes to influencer marketing. And while it is important (you did see the title of this article and are reading it, so you probably at least […]

CEO at The Outloud Group, a full-service influencer marketing agency that creates & executes strategic campaigns at scale getty Influencer marketing, when executed properly, is a particularly effective way to drive quality traffic and customers to your brand. And mimetic desire can give you a key insight into understanding why that is. What is mimetic […]

CEO at The Outloud Group, a full-service influencer marketing agency that creates & executes strategic campaigns at scale getty Influencer marketing is a big deal these days. It’s huge in the cultural zeitgeist, and it’s an important part of a modern marketing strategy for almost any brand. By now, if you’re reading this, you know […]