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TunedUp Media is a full service digital marketing and website branding agency focused on providing creative digital marketing solutions, delivering results for our clients while supporting causes driving social change.

Riding The Wave Of Inflation: A Customer-First Mindset

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Camille Nicita, Managing Director North America & Managing Partner, Gongos, Inc., part of InSites Consulting getty From gas pumps to groceries, inflation is taking its toll on consumers. In response, more than 80% of Americans are planning to rethink or reduce their spending in the next three to six months and over a third are […]

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Why Understanding Human Values Is Key To Meaningful Customer-Centricity

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Camille Nicita, Managing Director North America & Managing Partner, Gongos, Inc., part of InSites Consulting getty We’re facing a crisis of customer-centricity. Most companies recognize customers as the necessary focal point of business operations, but the philosophy tends to fall apart in the execution. To bridge the gap, we must first understand how brands interpret […]

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Operationalizing Customer Centricity: The Intersection Of Understanding And Delivery

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Camille Nicita is President & CEO of Gongos, Inc., a consultative agency focused on driving customer centricity for Fortune 500 companies. getty When it comes to upselling and loyalty programs, consumers live in a world full of rewards offers, frequent spending plans and other programmatic ways of building lifetime value. Rightfully so, as research shows that […]

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How Businesses Can Reframe Growth Through The Lens Of Customer Outcomes

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Camille Nicita is President & CEO of Gongos, Inc., a consultative agency focused on driving customer centricity for Fortune 500 companies. getty Today’s corporations place a tremendous focus on the value they gain from their customers, but far fewer place the same disciplinary focus on the value they provide to their customers. As a result, they […]

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Serving With Purpose: Brands Responding To Social Movements Should Start With Their Why

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Camille Nicita is President & CEO of Gongos, Inc., a consultative agency focused on driving customer centricity for Fortune 500 companies. getty The past year has been one of evolution and revolution. A powerful combination of social movements, the Covid-19 pandemic and an unprecedented election has further propelled a crusade of “woke capitalism,” wherein consumers expect […]

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Metrics That Matter: Building More Customer-Centric Cultures Through CPIs

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Camille Nicita is president & CEO of Gongos, Inc., a consultative agency focused on driving customer centricity for Fortune 500 companies. Getty In their quest to objectively measure progress toward desired business outcomes through key performance indicators (KPIs), organizations may be in opposition to their very own customer-centric behaviors. After all, truly customer-centric organizations look for […]

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