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From Strategy To Action: Five Tips For Smarter Marketing

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

CEO at RightMetric, a subscription-based competitive marketing intelligence firm. Getty The marketing world is full of buzzwords: “omnichannel,” “integrated advertising,” “customer journey” … the list goes on and on. I believe “strategy” has become one of those buzzwords. It seems like marketers can’t take a breath without some kind of strategy — for Facebook, influencers, SEO, […]

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Do’s And Don’ts When Getting Started With Competitive Marketing Intelligence

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

CEO at RightMetric, a subscription-based competitive marketing intelligence firm. Getty As marketers, we have more information about our consumers than ever before. This has occurred because of the rise in popularity of the internet and the digital world. Many businesses have evolved and started using data to help make informed decisions. From customer relationship management systems […]

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