Chris Martin, Author at TunedUp Media

How To Write A Killer Creative Brief

June 29, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. getty Work long enough in marketing, communications or the creative industries and you’ll soon learn two truths about the creative brief: It is simultaneously the most influential document on […]

How To Build A B2B Client Advocacy Program

May 31, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. getty In 2006, Fred Reichheld and Rob Markey published a book called The Ultimate Question, compiling their previous research into the net promoter score (NPS) metric. It’s in this […]

Why Every Brand Needs Unified Consumer Insights

April 28, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. getty Barely a decade ago, it was sufficient to conduct the most basic of market research: explore consumer opinions in a focus group, validate findings with a large-scale survey […]

The Surprising Secret To Customer-Centric Success

March 28, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Getty Recently, I was afforded the opportunity to co-host a roundtable for research and marketing leaders. The topic of discussion was that of customer-centricity—what it is, the benefits it […]

The Truth About Creating An Innovation-Led Culture

February 25, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. getty If at any point in the last decade you’ve picked up a business book or attended a management school lecture, you’ve likely heard tales of the fabled innovation culture […]

How To Build A World-Class Marketing Team

February 2, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. getty When I was first asked by a growing scale-up to build the brand a marketing team, I was perplexed. Rather naively, I thought that simply hiring good marketers was […]

7 Important SaaS Marketing KPIs

January 5, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. getty As a SaaS marketer, I’m often asked what the most important metrics and performance indicators to track are. Honestly, it’s a great question — but not always the easiest […]

The Future Of The Purpose-Driven Brand

November 30, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. getty A Google search of “brand purpose” quickly brings one conclusion into sharp focus: Not everyone can agree on exactly what it is. Some marketers believe it’s no more than […]

Welcome To The Age Of Customer Empowerment

November 4, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. getty It is with great caution, and trepidation even, that any marketer should profess to add to the well-established theories of our field. From the great 4Ps of product, price, […]

3 Creative Ways To Become More Market-Oriented

September 15, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

FlexMR Chief Marketing Officer, Host of MRX Lab Podcast and Insights Empowerment Advocate Getty Throughout the late 20th century, a quiet business revolution took place. As the cost of production systems declined and consumers became accustomed to greater choice, conventional marketing wisdom was slowly replaced by something new and something better. The sales and product orientations […]

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