Founder & CEO of Advantages, a branding and marketing agency that connects profit to purpose through performance-focused marketing. getty A clearly defined purpose must infuse everything you do—from lead generation and the customer journey to sales and marketing. When you can accomplish that infusion, you are able to increase profitability. It’s simple—purpose is significantly connected […]

Founder & CEO of Advantages, a branding and marketing agency that connects profit to purpose through performance-focused marketing. getty Many companies believe that a customer-centric focus is the key to success. It’s crucial to satisfy customers with great experiences—those customers are likely to spend 140% more than those left with negative feelings and experiences. However, […]

Founder & CEO of Advantages, a branding and marketing agency that connects profit to purpose through performance-focused marketing. getty You’re fed up with your nonexistent lead flow and the low-quality leads that are barely trickling in. You’re uncertain who you’re interacting with, you’re asking a lot of discovery questions but not uncovering the right information, […]

Founder & CEO of Advantages, a branding and marketing agency that connects profit to purpose through performance-focused marketing. getty Understanding the return on marketing investments is crucial to delivering effective marketing programs that achieve your company’s needs and goals. According to a 2019 survey from Content Marketing Institute, the most successful companies are those that […]