Multitouch Attribution Is On Its Way Out—But There Is An Alternative
Tech entrepreneur & co-founder at AUDIENCEX with 20 years experience developing integrated digital campaigns for leading brands & agencies. getty Here’s a hot take that not everyone will agree with: Multitouch attribution (MTA) is toast. Not today, not tomorrow, but it’s coming. As third-party cookies are phased out, marketers’ ability to track consumer journeys, something […]