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Partner, Director of Strategy & Insights at RUNNER Agency. getty Experienced marketers have a few mental models and strategic frameworks that provide the foundation for how they view and execute marketing campaigns. In this article, I want to share a few of the ones our agency has used that have been most impactful. In our experience, […]
Partner, Director of Strategy & Insights at RUNNER Agency. getty In the last 20 years, I’ve worked on digital marketing strategy across virtually every industry. But for the last several years, I’ve focused almost exclusively on health care. What I’ve learned is that marketing for health care companies and medical practices has a very unique set […]
Partner, Director of Strategy & Insights at RUNNER Agency. getty Now is the time to radically rethink how you market your medical practice. This year, the digital landscape grew by what seems like decades within a matter of a few months. Technology adoption accelerated rapidly across nearly every industry. For medical practices, we saw not only […]
Partner, Director of Strategy & Insights at RUNNER Agency Getty The calls began to trickle in around May this year. What started as a few leads here and there has grown into a steady stream of physicians and entrepreneurs looking to start telehealth businesses across many different specialties. I began to notice some common themes around […]
Partner, Director of Strategy & Insights at RUNNER Agency getty Setting a digital marketing budget can be tough. This is because most businesses don’t establish a budget until they’re large enough to afford it. Once that happens, the advertising budget competes against other expenditures. You have to justify every dollar. So how do you think through […]