Julian is an entrepreneur, advisor, board member and writer. He’s also co-founder of Shaw/Scott, Sageflo and Nfluence Analytics. getty I recently opted in to receive a newsletter from a retailer that has both physical locations and an online presence. Shortly thereafter, I received a welcome message, which is normally a good sign of a forthcoming positive […]

Julian is an entrepreneur, advisor, board member and writer. He’s also co-founder of Shaw/Scott, Sageflo and Nfluence Analytics. getty As marketers, we tend to focus on supporting customers up to the point of sale but then pass the customer experience baton to other teams once a sale is complete. This is a missed opportunity to not […]

Julian is an entrepreneur, advisor, board member and writer. He’s also co-founder of Shaw/Scott, Sageflo and Nfluence Analytics. getty Digital transformation is accelerating faster than ever before, resulting in a race to not only keep up but also come out ahead of the competition. From what I’ve seen, many brands are struggling to differentiate the shopping […]