Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. getty Mergers and acquisitions (M&As) can be a significant business opportunity, but they can also be corrosive to company culture, causing people to leave when expertise and stability matter most. Before the recent pandemic and the accompanying […]

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. getty Mergers and acquisitions have been occurring at a rapid pace for the past several years, setting records as companies look to generate value, acquire new technologies or unlock market access. Despite their prominence and popularity, many […]

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. getty A company’s brand is its most valuable and important asset. Regardless of sector, product offering or customer base, this intangible resource separates successful businesses from the competition. In the B2B sector, which requires prolonged sales cycles […]

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. getty The merger and acquisition (M&A) process can be an exciting opportunity to grow a business and expand opportunities. They are also incredibly popular: M&A activity soared in 2021, reaching near-historic highs and surpassing $3.6 trillion in […]

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Getty In 2022, effective marketing and content creation are inextricably linked. It’s one of the best ways to regularly connect with your audience while boosting your reputation and credibility. The Content Marketing Institute helpfully defines content marketing […]