Katie Jansen, Author at TunedUp Media

3 Channels Where Today’s Forward-Thinking Marketers Are Finding New Audiences

August 3, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Katie Jansen is CMO at AppLovin, a leading marketing software platform providing app developers with a powerful integrated set of solutions. getty Marketers know that the most important questions to ask to develop a successful strategy are first, “Who is my audience?” and second, “Where can I find them?” Today, however, the breadth of possible […]

How Influencer Marketing Is Evolving (And Tips To Keep Up)

April 4, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Katie Jansen is CMO at AppLovin, a leading marketing platform with powerful, integrated solutions that grow developers’ businesses. getty Influencer marketing has been on an impressive upward trajectory over the past few years—growing from $1.7 billion in 2016 to an expected $16.4 billion this year. While what often comes to mind are Instagram celebrities and […]

Why The Creator Economy Is Worth Watching In 2022

December 29, 2021Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Katie Jansen is CMO at AppLovin, a leading marketing platform with powerful, integrated solutions that grow developers’ businesses. getty It’s that time of year when thought leaders from every corner of the tech industry reveal their predictions on which emerging innovations will transcend the new calendar year. Or, conversely, which challenges lie ahead for digital and […]

4 Ways To Improve The Quality Of Your B2B Engagement In 2021

August 5, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Katie Jansen is CMO at AppLovin, a leading marketing platform with powerful, integrated solutions that grow developers’ businesses. Getty Last year’s lockdowns prompted brands to rethink how to improve engagement with customers. A survey revealed that 96% of enterprise leaders agree that the pandemic has increased a need for digital transformation with the common purpose of […]

Four Tips For Securing Press During Uncertain Times

June 1, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Katie Jansen is CMO at AppLovin, a leading marketing software company with powerful, integrated solutions that grow developers’ businesses. getty The news and media coverage from the last year was not only extraordinary but also omnipresent. Global pandemic aside, 2020 marked an intense time — from a looming economic recession to racially charged protests to elections […]

Five Tips For Strengthening Your B2B Marketing In 2021

March 5, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Katie Jansen is CMO at AppLovin, a mobile app technology platform with powerful, integrated solutions that grow developers’ businesses. getty For many businesses, 2020 was a challenging year, with many having to make quick changes and pivots as the pandemic intensified. 2020 is now behind us, but there are lasting impacts, and teams are now focused […]

How To Pivot Your Gifting Programs During The Pandemic

December 22, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Katie Jansen is CMO at AppLovin, a mobile app technology platform with powerful, integrated solutions that grow developers’ businesses. getty The 2020 holidays will culminate a year of transitions and challenges. The pandemic means most of us have to work remotely, and it has also put an indefinite pause on in-person industry events where we give […]

How To Incorporate Your Passion Projects Into Your Workday

August 27, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Katie Jansen is CMO at AppLovin. AppLovin fuels the growth of many of the world’s most popular mobile games and game studios. getty What do Slack, Twitter and Trello have in common? They all started as side projects. Back in the day, Google had a 20% time policy that gave Googlers the bandwidth to hatch innovative projects […]

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