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Marketing Alternative Protein In China: Challenges & Success Factors

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President of Brandigo China, a Shanghai-based full-service marketing communications agency. getty The alternative protein market in China is taking off and marketers are taking note. According to the report “China’s Alternative Protein Market – The next front in alternative proteins,” China is the new battleground for alternative protein and dairy players. Investment has streamed into China’s alt […]

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Dealing With A PR Crisis In China

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President of Brandigo China, a Shanghai-based full-service marketing communications agency. getty Nothing strikes horror in the minds of PR professionals quite like the words “China PR Crisis.” During the last 19 years in China, I’ve been part of a number of crisis communication incidents. I’ve dealt with fake media news, a near-riot in Beijing, managed hundreds […]

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