Founder of KPItarget, an agency that helps brands meet their objectives through personalized data & marketing strategies. getty Are you taking full advantage of geotargeting in your marketing efforts? There’s a lot more to this tactic than simply advertising to local prospects via paid search campaigns.  We’ve used geotargeting to help clients increase brand recognition, drive […]

Founder of KPItarget, an agency that helps brands meet their objectives through personalized data & marketing strategies. Getty How specific do you want to get when targeting the audience for your next marketing campaign? The availability of seemingly endless data is taking targeting to the next level — if you know how to use it. We […]